Group Account Manager - Influencer Marketing | Leading Digital-Media Company

Full Time, In-Office Role

Basavanagudi, Bengaluru

Experience: 7-10 years

Immediate Joiners Preferred

Based in Mumbai or Delhi NCR We're open to candidates willing to relocate to Bengaluru.

Company: A Leading Integrated Digital Media Agency.

We're an integrated digital-first media and marketing company, specialising in organic media, meme marketing, influencer partnerships and content-led brand solutions. We own some of the internet's most-followed content properties, which means we don't just run campaigns on the internet, we help shape what it talks about.

Our creator marketing team works with some of India's biggest brands, from individual creators to large multi-creator programmes. We move fast, we care about the work, and we give people real ownership early.

Role Overview

We're looking for a Group Account Manager to run a large creator marketing portfolio out of our Bengaluru office. You'll own a book of key accounts, lead the team that delivers on them, and grow those accounts year on year.

This is a senior seat. The right person has already handled big, complex creator mandates across categories, led a sizeable team, and thinks about accounts as a business, not just a list of deliverables.

Why This Role Matters

Creator marketing is at the heart of how brands stay culturally relevant today, and you'll be one of the people shaping how we deliver on that promise. The relationships you build and the campaigns you run directly influence how our clients show up across the internet, and how creators experience working with us.

You'll have real ownership here. We'll back your judgement and give you room to shape how the team thinks about creator marketing as a whole.

Key Responsibilities

Own and grow the business

• Own a portfolio of key accounts as the senior point of contact for creator marketing.
• Grow accounts through new formats, platforms and creator partnerships, not just repeat briefs.
• Track account revenue and margins, and plan for growth with leadership.
• Bring a POV to pitches and new business conversations.
  
  

Lead complex creator mandates end to end

• Turn brand objectives into creator strategies across individual creators, communities and large collectives.
• Run multiple large campaigns in parallel, across categories and budgets.
• Oversee creator selection, negotiation, commercials and contracts.
• Keep content on-brief, on-brand and on-time.
  
  

Build and lead the team

• Lead, hire and mentor a team of account and execution managers.
• Review work, give clear feedback and set the bar for client handling.
• Work closely with strategy, creative and operations so the work stays joined up.
  
  

Measure and improve

• Track campaign performance against agreed objectives and report clearly to clients.
• Use creator and campaign data to sharpen recommendations over time.
• Keep briefs, creator records and deliverables organised in the team's systems.
  
  

What We're Looking For

• 8-12 years in creator marketing, influencer marketing or social-led account management, with at least 2-3 at a senior manager level.
• A track record of large creator mandates for well-known brands, across more than one category.
• Has led a team of 5+ people and grown them.
• Has owned a book of business worth crores, with real accountability for revenue and growth.
• Strong command of creator commercials, negotiation and budgeting.
• Confident with senior clients: you lead the conversation and manage expectations.
• Comfortable reading campaign data and turning it into clear recommendations.
• A genuine interest in internet culture and what makes audiences engage.
  
  

Bonus Points If You Have

• Agency experience at a creator-first or digital-first agency.
• Experience running multi-creator or collective-led programmes at scale.
• Familiarity with paid amplification of creator content.
• Exposure to pitching and winning new business.
  
  

Soft Skills

• Calm and organised when several campaigns are live at once.
• Proactive: you spot problems and opportunities before anyone flags them.
• A natural relationship-builder with clients and creators alike.
• Generous with your knowledge as a mentor.
  
  

Experience & Background

• 8-12 years across creator marketing, influencer marketing, social media or account management.
• Background in agencies, media companies or creator-led businesses.
• Prior experience leading client relationships and managing people.
  
  

Note: Given the always-on nature of creator marketing, this role may occasionally need some evening or weekend availability around live campaign moments.

Skills: leadership,digital,campaigns,influencer,influencer marketing