Job Description Graphic Designer
Location: Kolkata
Department: Marketing & Communications
Type: Full-Time
About the Role
IAER is looking for a highly creative and detail-oriented Graphic Designer to strengthen our digital brand identity and support our growing presence across social media, websites, and promotional platforms. The ideal candidate should have a strong sense of design, modern aesthetics, and the ability to convert concepts into visually compelling creatives that resonate with students, parents, and industry partners.
Key Responsibilities
1.Creative Conceptualization
- Develop fresh, engaging design concepts aligned with IAER's brand voice and marketing goals.
- Collaborate with the content and social media teams to ideate creative campaigns, visuals, and layouts.
- Interpret briefs to deliver impactful visuals for both digital and print platforms.
2. Social Media Creatives
- Design daily posts, reels covers, stories, event announcements, carousel posts, and ads for platforms like Instagram, Facebook, LinkedIn, and YouTube.
- Ensure consistency in brand style, color palette, fonts, and messaging across all social media content.
3. Marketing & Promotional Materials
- Design brochures, flyers, banners, hoardings, standees, academic program sheets, campus collateral, and branding material.
- Create engaging presentation decks, infographics, and promotional emails.
4. Website & Digital Marketing Assets
- Develop website banners, landing page graphics, thumbnails, and UI-enhancing visuals.
- Create visually appealing ad creatives for performance marketing (Google Ads, Meta Ads, LinkedIn Ads).
5. Event & Photography Coordination
- Support photo/video shoots by planning design requirements and providing creative direction.
- Assist in designing event branding: backdrops, certificates, badges, signage, stage designs, etc.
6. Print Production & File Management
- Prepare print-ready files, ensuring accuracy in sizing, bleed, resolution, and color profiles.
- Maintain an organized library of design files, brand assets, and templates.
7. Brand Identity Development
- Maintain and upgrade the IAER brand guidelines to ensure uniformity in all design output.
- Work on refreshing logos, icons, brand fonts, and templates as needed.
8. Collaboration & Team Support
- Work closely with the content writer, videographer/editor, social media manager, and admission team.
- Take feedback constructively and refine designs as per campaign or leadership requirements.
Required Skills & Competencies
Technical Skills
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects is a plus).
- Strong understanding of typography, color theory, layout design, and digital aesthetics.
- Experience creating social media campaigns and ad creatives.
- Knowledge of print production standards and formats.
Soft Skills
- Creativity and attention to detail.
- Ability to meet deadlines and handle multiple projects simultaneously.
- Strong communication skills and openness to feedback.
- Ability to work independently and in a team setup.
Qualifications
- Bachelor's degree/diploma in Graphic Design, Fine Arts, Multimedia, or related field.
- 13 years of experience in graphic design (education sector experience is a plus but not mandatory).
- Portfolio demonstrating a strong command of creative design work.
Why Join IAER
- Opportunity to build a strong creative portfolio within the education sector.
- Freedom to innovate and work on diverse projectssocial media, branding, marketing campaigns, digital ads, events, etc.
- Collaborative work environment with growth opportunities.
