Graphic Illustrator

Graphic Designer - Illustrator

Experience:  2–5 Years in Illustration or Related Creative Roles

Location:  Calicut

Employment Type:  Full-Time

About the Role

The Graphic Designer - Illustrator is responsible for creating original artwork and visual assets that enhance brand storytelling across campaigns, content, and experiences.

This role brings ideas to life through custom illustrations, characters, and visual styles that go beyond stock visuals - adding uniqueness and personality to every project. If you have a distinct visual voice and thrive on translating concepts into compelling imagery, this role is for you.

Key Responsibilities

Illustration & Artwork Creation

● Create original illustrations for campaigns, branding, social media, and marketing materials.

● Develop characters, icons, mascots, and custom graphic elements.

● Produce illustrations in various styles based on brand and campaign needs.

Concept Development

● Collaborate with Creative Directors, Art Directors, and Copywriters to interpret ideas visually.

● Contribute to brainstorming and ideation with unique illustration styles.

● Translate concepts and scripts into visual storytelling.

Design Integration

● Work closely with designers to integrate illustrations into layouts and creatives.

● Adapt illustrations across formats - digital, print, motion, and experiential.

● Ensure consistency in style, tone, and visual identity across all outputs.

Storyboarding & Visual Narratives

● Assist in creating storyboards for films, animations, and digital content.

● Build visual narratives that support campaign storytelling.

● Visualise scenes, sequences, and key frames for production teams.

Style Development

● Develop and maintain illustration styles tailored to different client brands.

● Experiment with new techniques, trends, and formats.

● Build a strong visual language that enhances brand identity over time.

Qualifications & Skills

● Bachelor's degree or diploma in Illustration, Fine Arts, Design, or a related field.

● 2–5 years of experience in illustration or related creative roles.

● Strong portfolio showcasing diverse illustration styles and real-world applications.

● Strong drawing and illustration skills - digital and/or hand-drawn.

● Proficiency in Adobe Illustrator, Photoshop, Procreate, or equivalent tools.

● Ability to adapt to multiple illustration styles based on brief requirements.

● Good understanding of composition, colour, and visual storytelling.

● Ability to take feedback and iterate quickly without losing creative quality.

Key Performance Indicators

● Quality and originality of illustrations delivered.

● Versatility in styles and adaptability to diverse briefs.

● Contribution to creative concepts and campaign storytelling.

● Consistency and alignment with brand identity across outputs.

● Timely delivery of work within project timelines.

What You'll Get

● Opportunity to work on diverse brand categories from lifestyle and education to sports and FMCG.

● Creative freedom to develop unique visual styles and build a strong illustration portfolio.

● Collaboration with strategists, art directors, and copywriters on integrated campaigns.

● A culture that values craft, originality, and creative ownership.