Graphic Designer / Website Content Designer

Company Description

Rankawat Group is a trusted name in the real estate industry with over 30 years of expertise in delivering quality and luxury. Offering a wide selection of properties, headquartered in Jaipur, the company is dedicated to excellence, ensuring customer satisfaction at the core of its operations.

Role Description

This is a full-time, on-site role in Jaipur for a highly creative, execution-focused, and performance-driven professional who can elevate our brand's digital presence across social media and website platforms.

We are not looking for basic designers. We need someone who understands design psychology, conversion-focused creatives, UI/UX strategy, and content that sells.

Key Responsibilities:

1. Social Media Design (Performance-Oriented)

Design high-converting creatives for Instagram & Facebook (posts, reels covers, carousels, ad banners)

Create scroll-stopping visuals aligned with luxury branding

Maintain consistency with brand identity across all platforms

2. Paid Ads Creatives (Conversion Focused)

Design and iterate ad creatives for lead generation campaigns

Perform A/B testing with different hooks, layouts, and messaging

Understand buyer psychology and real estate audience behavior

3. Website Design & Content (Critical Responsibility)

Design high-end website elements (hero banners, landing pages, pricing tables, UI sections)

Improve UI/UX to increase engagement and conversion rates

Write or optimize SEO-driven website content (headlines, CTAs, landing pages)

4. Brand & Visual Strategy

Ensure premium and luxury positioning in every creative output

Collaborate with marketing and sales teams for campaign alignment

• Continuously upgrade design quality as per global standards

Qualifications

Bachelor's degree (B.Des / BCA / BBA or relevant field)

Minimum 2+ years of proven experience (Real Estate / High-Ticket Industry preferred)

Strong command over tools: Canva, Adobe Photoshop, Illustrator, Figma

Working knowledge of Generative AI tools (Midjourney, DALLE, ChatGPT, etc.)

Solid understanding of UI/UX principles + SEO-based content structuring

Strict Requirements (Read Carefully Before Applying)

Portfolio showcasing real client work (not just practice designs)

Experience in performance marketing creatives (ads) is mandatory

Ability to design luxury/premium brand aesthetics

Strong understanding of conversion-focused design (not just aesthetics)

Must be able to work under deadlines and deliver consistently

We Will Prioritize Candidates Who:

Have worked with real estate or high-ticket brands

Understand funnels, landing pages, and lead generation

Can think like a marketer, not just a designer

Bring fresh, modern, and international-level design thinking

Applications without the above will be rejected immediately.