About the Role
We are looking for a highly creative and performance-driven Graphic Designer & Video Editor with hands-on experience in both visual design and video content creation. The ideal candidate has worked with e-commerce brands or agencies and understands how to create high-converting creatives for digital platforms.
This role requires a balance ofcreative strategy and execution, with a strong understanding of what drives engagement, clicks, and conversions across paid and organic channels.
Key Responsibilities
- Conceptualize and createhigh-performing static and video creativesfor digital platforms (Meta, Google, YouTube, websites, email, etc.)
- Developcreative strategiesaligned with marketing goals, including ad creatives, product storytelling, and brand communication
- Design engagingsocial media posts, banners, landing page assets, and ad creatives
- Edit and produceshort-form and long-form videos(ads, reels, product demos, explainers)
- Collaborate with performance marketing and content teams to createconversion-focused creatives
- Conductcreative testing (A/B testing)to improve CTR, engagement, and conversion rates
- Maintain brand consistency across all visual and video outputs
- Stay updated withdesign trends, video formats, and platform best practices(especially for e-commerce and paid ads)
- Optimize creatives for different platforms, formats, and aspect ratios
Requirements
- 34+ years of hands-on experience ingraphic design and video editing
- Strong background working withe-commerce brands or digital marketing agencies
- Proven experience creatingperformance-driven ad creatives
- Strong portfolio showcasing bothdesign and video work
- Understanding ofmarketing funnels and conversion-driven design
- Ability to translate briefs into compelling visual stories
Must-Have Tools / Applications (Hands-on Experience)
Graphic Design Tools:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign (good to have)
Video Editing & Motion Graphics:
- Adobe Premiere Pro
- Adobe After Effects
- Final Cut Pro (optional but preferred)
UI / Creative & Collaboration Tools:
- Figma
- Canva (for quick iterations and team collaboration)
Audio & Supporting Tools (Good to Have):
- Audition / basic audio editing tools
E-commerce & Content Platforms (Preferred):
- Shopify (basic understanding of asset usage)
- Experience creating creatives for Meta Ads, Google Ads, and YouTube
Preferred Qualifications
- Experience withUGC-style ad creatives and performance marketing content
- Basic knowledge ofanimation, motion graphics, and storytelling techniques
- Understanding ofbranding, typography, color theory, and layout design
- Familiarity withAI design/video tools(e.g., generative fill, AI video tools)
- Experience incontent repurposing and creative scaling
Key Traits
- Creative with a strong performance mindset
- Detail-oriented and quality-focused
- Fast executor with the ability to handle multiple projects
- Proactive and adaptable to feedback
- Strong communication and collaboration skills
What We Offer
- Opportunity to work with fast-growing e-commerce brands
- High ownership of creative output and impact on performance
- Fast-paced and collaborative work environment
- Competitive compensation and growth opportunities
