Job Description
Graphic Designer & Video Content Creator
Company: MyFroyoland
Location: Pune
Employment Type: Full-time
Experience: 2–4 years
Department: Marketing & Creative
About the Role
We are looking for a Graphic Designer & Video Content Creator to join the MyFroyoland team.
The ideal candidate is someone who understands visual branding, social media and short-form video and can turn ideas into scroll-stopping creative content.
You will be responsible for creating everything from Instagram posts, Reels and Stories to promotional campaigns, in-store creatives, posters and digital advertisements.
This is a hands-on role for someone who is both creative and execution-oriented and can take a brief from concept to final creative with minimal supervision.
Key Responsibilities
Graphic Design
- Design creative assets for Instagram, Facebook, WhatsApp and other digital platforms.
- Create posters, promotional creatives, banners, menu boards, in-store communication and marketing collaterals.
- Develop creative concepts for new product launches, offers, festivals and brand campaigns.
- Maintain consistency with MyFroyoland's visual identity and brand guidelines.
- Create campaign assets in multiple formats and sizes for digital and offline use.
- Work with the marketing team to translate ideas and campaigns into strong visual communication.
Video & Reel Creation
- Edit engaging Instagram Reels, Stories and short-form videos.
- Create product videos, promotional videos, trend-based Reels and campaign content.
- Add transitions, text, music, sound effects, captions and motion graphics where appropriate.
- Repurpose existing footage into multiple pieces of social content.
- Keep up with current Instagram/Reel trends, formats, sounds and visual styles.
- Occasionally shoot simple product/store content using a phone when required.
Creative & Brand
- Contribute ideas for social media campaigns and content.
- Develop creative concepts rather than simply executing supplied designs.
- Understand what makes content visually appealing and engaging for a young, social-media-first audience.
- Experiment with new design styles, formats and content ideas while maintaining the MyFroyoland brand identity.
- Work closely with the marketing and social media team to plan weekly content.
Skills Required
- Strong graphic design skills and a good eye for composition, typography, colour and visual hierarchy.
- Good understanding of Instagram and social media design.
- Strong short-form video editing skills.
- Ability to create engaging Reels rather than only basic video cuts.
- Ability to work quickly and manage multiple creatives and deadlines.
- Good understanding of current social media trends.
- Strong attention to detail.
- Ability to take feedback and make revisions quickly.
- Good communication and collaboration skills.
- Ability to work independently and take ownership of projects.
Software Skills
Strong proficiency in at least some of the following:
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- After Effects
- Canva
- CapCut or similar video-editing software
Preferred Experience
Experience in F&B, QSR, cafés, restaurants, dessert brands, fashion, lifestyle or other consumer brands will be an advantage.
Experience creating content specifically for Instagram/Reels is highly preferred.
What We're Looking For
We are looking for someone who is:
Creative + Fast + Trend-Aware + Detail-Oriented + Social-Media Savvy
You should be someone who can look at a brief and say:
I have an idea for this.
rather than waiting to be told exactly what to make.
Portfolio Required
Applicants must submit a portfolio showcasing:
- Graphic design work
- Instagram creatives
- Reels/video editing
- Campaign creatives
- Branding or promotional work
Candidates without a relevant portfolio may not be considered.
To Apply
Please share your CV + portfolio + Instagram/Behance/website (if available) along with your current and expected salary.
