Position: Graphic Designer
Location: Hyderabad, India (On-Site)
Experience Required: Minimum 3 years
Job Summary:
We are seeking a highly skilled and creative Graphic Designer to join our Hyderabad back office team. The ideal candidate will be responsible for creating visually compelling designs that enhance the universitys brand, marketing efforts, and digital campaigns. This role requires advanced graphic design expertise, with a focus on producing high-quality ad creatives for digital marketing campaigns.
Key Responsibilities:
1. Design Creation
- Develop creative designs for a wide range of marketing materials, including brochures, banners, social media posts, email templates, advertisements, and presentations.
- Design visually appealing course guides, flyers, and promotional materials for prospective students in the UAE and GCC region.
2. Ads for Digital Campaigns
- Create high-quality, conversion-focused ad creatives for Google Ads, social media platforms, and other digital channels.
- Collaborate closely with the Performance Marketing team to design ads optimized for clicks, engagement, and lead generation.
- Regularly analyze campaign results to refine and improve ad designs based on performance metrics.
3. Branding & Visual Identity
- Maintain and enforce the university&aposs brand guidelines across all creative materials.
- Ensure consistent design and messaging across all platforms and channels, aligning with the university&aposs vision and goals.
4. Digital & Print Design
- Create designs tailored for both digital and print media, ensuring high-quality outputs suitable for each format.
- Collaborate with print vendors to ensure accuracy in production for marketing materials.
5. Social Media & Web Assets
- Design eye-catching visuals for social media platforms, websites, and email marketing campaigns.
- Work alongside the social media and content teams to produce on-brand graphics that drive user engagement.
6. Concept Development
- Translate marketing concepts into creative, innovative, and visually compelling designs.
- Brainstorm and propose design solutions that align with campaign objectives and audience expectations.
7. Collaboration
- Collaborate with content writers, marketing specialists, and videographers to ensure cohesive visuals that support overall campaign goals.
- Provide graphic assets for PPC, social media ads, and other digital marketing initiatives.
8. Tools & Technology
- Stay updated on the latest graphic design tools, trends, and software.
- Utilize advanced design software, including Adobe Photoshop, Illustrator, InDesign, and After Effects, to create high-quality visuals.
Requirements:
Qualifications & Experience:
- Education: Bachelors degree in Graphic Design, Visual Arts, or a related field.
- Experience:
- Minimum 3 years of professional graphic design experience.
Technical Skills:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
- Expertise in designing ad creatives for digital campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.).
- Strong knowledge of typography, color theory, and layout design.
- Experience designing for both digital and print media.
- Familiarity with UI/UX principles and web design basics is a plus.
Soft Skills:
- Strong creative and conceptual thinking abilities.
- Excellent attention to detail and time management skills.
- Ability to work collaboratively and take feedback constructively.
- Strong leadership and mentoring skills to guide junior designers (if applicable).
Preferred Skills:
- Experience in creating motion graphics or video editing is a plus.
- Knowledge of design trends in the UAE and GCC markets.
- Familiarity with tools like Figma or Sketch for web design is a bonus.
What We Offer:
- Competitive salary based on experience.
- Opportunity to work on impactful projects in the higher education sector.
- A collaborative and supportive work environment that encourages creativity and growth.
