Graphic Designer

Company Description The Kobalt is a strategic marketing firm focused on helping businesses of all sizes achieve measurable growth through tailored marketing initiatives. A team of experienced professionals collaborates to design innovative solutions that deliver clear, data-driven results. The company develops comprehensive digital strategies and targeted campaigns that align with each client's unique goals and brand identity. The Kobalt values creativity, accountability, and performance, offering team members the opportunity to work on diverse projects across industries.
Role Description This is a full-time, on-site Graphic Designer role based in Gurugram. The Graphic Designer will create visual assets for digital and print channels, including social media creatives, marketing collateral, presentations, and campaign materials. Responsibilities include developing brand-aligned layouts, designing logos and visual identities, selecting and refining typography, and preparing files for production. The role involves collaborating with marketing and content teams to translate concepts into compelling visuals, maintaining brand consistency across all touchpoints, and iterating on designs based on feedback and performance metrics. The Graphic Designer will also support ongoing campaigns with fresh creative ideas and contribute to design best practices and asset libraries.
Qualifications

• Strong skills in Graphics and Graphic Design, with the ability to produce high-quality visuals for digital and print media.
• Experience in Logo Design and Branding to create and maintain cohesive brand identities across campaigns.
• Proficiency in Typography, including font selection, hierarchy, and layout for clear and engaging communication.
• Advanced knowledge of industry-standard design tools (e.g., Adobe Photoshop, Illustrator, InDesign, or equivalent).
• Demonstrated portfolio showcasing creative, effective design work for marketing or advertising projects.
• Ability to work on-site in Gurugram, collaborate with cross-functional teams, and manage multiple projects and deadlines.
• Attention to detail, strong visual storytelling skills, and openness to constructive feedback.
• Relevant education in Design, Fine Arts, Visual Communication, or equivalent practical experience.