Graphic Designer - Performance Creative

Company Description

SplashLearn, founded in November 2010, is the world's first scientifically-designed, game-based learning platform, covering Pre Kindergarten to Grade 5. Available on the Web, App Store, and Play Store, SplashLearn aims to transform children into lifelong, fearless learners through engaging learning experiences. Loved by 40 million learners in over 150 countries and trusted by 440,000 teachers and 77,000 schools, SplashLearn is the fastest-growing elementary math program in the U.S. Backed by Accel Partners, SplashLearn has received numerous prestigious awards, including the Stevie Award for best edtech product and the Parents Choice Award. At SplashLearn, we value individuality and creativity, offering opportunities to make a personal impact on our educational products.

About the Role

We're looking for a Senior Designer with strong experience in performance-first creative. Someone who understands how modern Meta, TikTok, and YouTube ads are structured, and can bring concepts to life through both static and video formats.

The role requires craft, speed, and system-thinking. You'll turn hooks, angles, and briefs into high-performing visuals and experiment with formats that resonate with parents, homeschoolers, and educators.

You should be highly comfortable using AI tools (for ideation, cleanups, versioning, resizing, motion assistance, and faster turnaround).

What You'll Do

1. Design High-Performing Ads

Create mobile-first static and video ads for Meta, TikTok, and YouTube.

Turn hooks and angles into visually clean, scroll-stopping layouts.

2. Use AI to Speed Up Creative Workflows

Use AI tools for faster versioning, style variations, layout exploration, simple motion and text animations

Integrate AI into your creative process without losing visual quality.

3. Fast Iteration & Versioning

Produce multiple variations of each creative for testing.

Convert feedback into structured iterations with accuracy and speed.

Maintain consistency while experimenting with layout, colors, and framing.

4. Collaborate Across Teams

Pair closely with the copywriter to ensure coherence between visual and verbal hooks.

Work with the performance team to understand required formats and creative cycles.

Requirements

34 years of design experience. (Agency experience preferred)

Strong skills in both static and video design.

Proficiency in:

-Photoshop

-Illustrator

-Premier Pro / After Effects

-Figma

-High comfort using AI tools for creative acceleration.

-Excellent understanding of visual hierarchy, spacing, typography, and readability.

-Experience designing UGC-style edits, reels, overlays, and text-led formats.

-Ability to work across multiple weekly test cycles with fast turnaround.

-Strong communication skills and design rationale.

Nice-to-Have

12 years in a performance marketing agency.

Experience with parenting, kids brands, ed-tech, or learning-related content.

Understanding of creative performance signals (CTR, thumb-stop, etc.) not mandatory.

Culture at SplashLearn

At SplashLearn, we dig individuality. We love people who have something to say, and we

listen. With us, you will get a chance to weave a little bit of you in our suite of learning

products that are being used by millions of users. We have a workplace that is perennially

high on energy. You can find people deeply engrossed in conversations that range from the

latest movie to the newest tech on the block, and you will also see people who don't want to

have anything to do with that and are quietly typing away on their machines.