Role Overview
We are seeking a skilled Graphic Designer with fashion industry experience who can seamlessly integrate AI-enabled marketing tools and design technologies into creative workflows. The role requires delivering high-quality, performance-driven visual content while maintaining brand consistency and enhancing customer engagement through intelligent design solutions.
Key Responsibilities
- Design high-impact creatives for digital marketing campaigns, social media, website banners, emailers, and performance ads
- Develop product-centric visuals such as lookbooks, catalogs, promotional creatives, and campaign artwork
- Utilize AI-powered design and marketing tools to enhance creativity, efficiency, personalization, and turnaround time
- Collaborate with the marketing, social media, e-commerce, and performance marketing teams to create data-driven visuals
- Design creatives optimized for AI-based ad targeting, A/B testing, and audience segmentation
- Maintain and evolve brand guidelines across all digital and offline touchpoints
- Adapt designs for multi-platform deployment including websites, marketplaces, mobile applications, and social channels
- Analyze creative performance insights generated through AI marketing platforms and optimize designs accordingly
- Stay updated with fashion trends, AI-led design innovations, and digital marketing advancements
