Graphic Designer

About Eloelo Group

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

We are seeking a talented Designer to join our creative team for a 3-month contract engagement. You will work on high-impact visual assets across multiple app brands, producing designs for performance marketing, user acquisition, and in-app experiences. Your work will directly influence CAC optimisation and user engagement metrics.

Key Responsibilities

• Design YouTube thumbnails and marketing creatives across multiple content niches

targeting Hindi/Hinglish audiences

• Create visual assets for paid performance campaigns (Meta ads, YouTube, RCS)

across app brands

• Develop push notification and in-app UI designs with emphasis on engagement and

conversion

• Collaborate with copywriters and strategists to align visual design with campaign

messaging

• Produce A/B tested design variants to support performance optimisation

• Maintain design consistency across multiple app brands and campaign channels

• Work within fast-paced production cycles, delivering designs across multiple formats

Required Skills & Experience

• 2+ years of experience in digital design, performance marketing design, or app

design

• Proficiency in Figma, Adobe Creative Suite, or equivalent design tools

• Strong understanding of platform specifications and design constraints

• Experience designing for mobile-first, performance-driven campaigns

• Familiarity with design-to-production pipelines and handoff processes

• Strong typography and visual hierarchy skills

• Ability to iterate quickly based on feedback and performance metrics

Nice-to-Have Skills

• Experience with growth/performance marketing design

• Knowledge of Indian consumer behaviour and design preferences

• Familiarity with design systems and component libraries

• Experience with video editing tools for thumbnail motion graphics

• Understanding of A/B testing and data-driven design decisions

• Portfolio demonstrating high-volume design output and diverse creative styles

What We Offer

• Competitive contract-based compensation

• Exposure to diverse design challenges across multiple product verticals

• Collaboration with experienced marketing and product teams

• Direct visibility into design impact through performance metrics

• Flexible work arrangement with remote work options

Contract Terms

• Duration: 3 months

• Engagement: Independent contractor / Fixed-term contract

• Hours: Flexible, based on project requirements (typically 40-50 hours/week)

• Possibility of extension based on performance and project needs