About the Role
At LoudLabs, design is not about making things look good.
It is about making news visible, understandable, and impossible to ignore.
We work with India's leading digital news channel, where every visual competes with infinite scroll, breaking news, and shrinking attention spans across YouTube and Instagram.
This role is not limited to thumbnails.
It covers the entire visual layer of digital news.
If you design only for aesthetics or only for one platform, this role will frustrate you.
This Role Is For You If
- You understand that clarity beats cleverness
- You can design for context switching between platforms
- You think in hierarchy, contrast, and emotion
- You know visuals must change based on where they live
- You care about performance, not personal taste
What You'll Actually Do
- Design YouTube thumbnails that earn clicks without misleading
- Create Instagram graphics for:
- Reels covers
- Feed posts
- Carousels
- Stories
- Translate breaking news into fast, clear visual formats
- Build visual systems that scale across daily news output
- Work closely with editors and social teams on packaging
- Create multiple design variants and iterate based on performance
- Maintain visual consistency without slowing speed
- You are not designing posters.
- You are designing attention under pressure.
What Good Looks Like Here
- Thumbnails are legible in one glance on mobile
- Instagram posts are shared, not just liked
- Visuals explain the story even without captions
- Design adapts to platform behavior, not the other way around
- CTR, saves, and shares improve over time
- If your design decisions cannot be explained, they won't survive here.
Who Should Not Apply
- Designers who only want to do branding work
- Designers who dislike iteration and feedback
- People who design one visual and move on
- Anyone uncomfortable with performance metrics
- This role exposes weak instincts quickly.
Skill Reality
- Strong command over Photoshop, Illustrator, or equivalent tools
- Clear understanding of YouTube and Instagram design mechanics
- Ability to design fast without losing clarity
- Experience with digital-first content
- Motion skills are a plus.
- Judgment is mandatory.
What You'll Get at LoudLabs
- Your work reaches millions every day
- Direct feedback from real audience behaviour
- Freedom to experiment and test
- Growth based on impact, not tenure
