Job Description
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Graphic Designer creates visual concepts, like logos, layouts, and images, using software or by hand to communicate ideas for branding, marketing, and advertising across print and digital media, collaborating with teams to translate briefs into compelling designs, managing projects, and ensuring brand consistency. Key duties include conceptualizing visuals, selecting typography/colors, preparing files for various platforms (web, print, social), and revising designs based on feedback, all while staying current with design trends and software.
Key Responsibilities:Conceptualize & Design: Develop visual concepts for logos, websites, ads, brochures, packaging, social media graphics, etc..Collaborate: Work with marketing, content, and brand teams to understand project needs and deliver cohesive messaging.Create Visuals: Use design software (Adobe Creative Suite, Figma) to build graphics, choosing layouts, colors, and fonts.Prepare Files: Produce final artwork, ensuring it's ready for print or digital use.Manage Projects: Handle multiple projects, meet deadlines, and manage budgets.Maintain Brand: Ensure all designs adhere to established brand guidelines and visual identity.Stay Current: Keep up with new design trends, software, and technology. Essential Skills & Tools:Software: Proficiency in Adobe Photoshop, Illustrator, InDesign, Figma.Technical Skills: Typography, color theory, layout design, visual communication.Soft Skills: Creativity, problem-solving, communication, project management, attention to detail. Where They Work:In-house for companies (marketing/creative departments).Advertising and graphic design agencies.Self-employed (freelance).
