Role Overview:
The Graphic Design Manager will lead a dynamic team of designers and video editors to create compelling visual assets that elevate upGrad's brand presence across digital, social, web, and print platforms. This role requires a blend of strategic design thinking, creative leadership, and hands-on design execution to ensure brand consistency and creative excellence across all marketing collaterals.
Key Responsibilities:
- Lead and mentor a team of graphic designers and motion graphics artists, driving design excellence and collaboration.
- Oversee the conceptualization and execution of campaigns, digital creatives, video storyboards, landing pages, and event branding.
- Partner with marketing, content, and product teams to translate business goals into impactful visual communication.
- Define and maintain the company's visual identity, ensuring cohesive brand aesthetics across all channels.
- Manage the creative workflow, set deadlines, and ensure timely delivery of high-quality output.
- Review and approve key design deliverables; coach team members on visual composition, typography, and storytelling.
- Stay ahead of design trends, tools, and technologies to innovate visual storytelling for the brand.
- Collaborate with external agencies, freelancers, and printers as needed.
- Oversee asset management and ensure adherence to brand and copyright guidelines.
Qualifications & Skills:
- Bachelor's/Master's Degree in Graphic Design, Visual Communication, or related field.
- 5+ years of professional design experience, including at least 2 years in a leadership or managerial capacity.
- Strong portfolio showcasing brand campaigns, digital marketing creatives, and motion/infographics projects.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and Figma.
- Hands-on understanding of digital/social media formats and visual storytelling for education brands.
- Excellent communication, feedback, and project management skills.
- Strong aesthetic sense, attention to detail, and enthusiasm for mentoring a creative team.
What You'll Love About Working Here:
- Opportunity to shape the visual identity of a global EdTech leader.
- Creative freedom backed by a data-driven marketing culture.
- Collaborative, fast-paced environment that values innovation and growth.
- Access to continuous learning programs through upGrad's ecosystem.
