We are seeking an experienced Google Paid Marketing Manager to drive bookings, leads, and brand visibility for our hospitality and wellness properties. The ideal candidate will have hands-on expertise in Google Ads, Google Analytics (GA4), Google Tag Manager, and performance optimization, with a strong focus on ROI-driven campaigns.
Key Responsibilities:
- Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max, and Remarketing).
- Drive room bookings, retreat sign-ups, spa services, and website inquiries through paid campaigns.
- Set up and manage conversion tracking using Google Analytics (GA4) and Google Tag Manager (GTM).
- Ensure seamless website integration, event tracking, and funnel tracking.
- Monitor and optimize performance metrics, including CTR, CPC, CPA, ROAS, and conversion rate.
- Conduct keyword research focused on hospitality, wellness, retreats, and luxury experiences.
- Build up Bidding strategy for keywords
- Create and test ad copies, extensions, and landing page strategies.
- Prepare weekly and monthly performance reports with insights and recommendations.
- Coordinate with design, content, and web development teams to improve campaign performance.
- Manage advertising budgets and optimize spend for maximum returns.
Requirements
Required Skills & Qualifications:- Proven experience managing Google Paid Marketing campaigns.
- Strong expertise in Google Analytics (GA4) and Google Tag Manager.
- Solid understanding of performance metrics and conversion tracking.
- Experience with website tracking, event setup, and tag implementation.
- Strong analytical and optimization skills.
- Excellent communication and reporting abilities.
- Manage higher ROAS
Preferred Qualifications:
- Google Ads Certification
- Experience in hospitality, wellness, luxury resorts, or travel brands
- Knowledge of landing page optimization and CRO
- Experience managing high-budget campaigns
Benefits
- Opportunity to work with premium hospitality and wellness brands.
- Competitive salary with performance-based increment
- Growth-oriented and collaborative work environment
- Job Types: Full-time, Permanent
- Pay: 40,000.00 - 50,000.00 per month
