Google / Meta Ads Specialist

SevaaIT Noida, Uttar Pradesh, India (On-site)

We are looking for a skilled and data-driven Facebook / Meta Ads Specialist to join our team. The ideal candidate will have hands-on experience in managing and optimizing Facebook/Meta advertising campaigns that drive results. You will be responsible for developing strategies, executing campaigns, and delivering measurable ROI.

Key Responsibilities

Plan, create, and manage Google/Meta ad campaigns across different verticals

Conduct audience research and build effective targeting strategies

Optimize campaigns for performance, budget utilization, and ROI

Monitor and analyze campaign performance metrics, preparing regular reports

Test creatives, copy, and audiences to identify high-performing strategies

Collaborate with content, design, and marketing teams for campaign alignment

Stay updated with Meta Ads platform changes, policies, and new features

Required Skills & Qualifications

0-2 years of proven experience managing Google/Meta ad campaigns

Strong understanding of campaign setup, optimization, and reporting

Hands-on experience with Ads Manager, Power Editor, and related tools

Knowledge of tracking pixels, custom audiences, and retargeting strategies

Analytical mindset with strong problem-solving skills

Excellent communication and collaboration abilities

Good to Have

Experience with other paid platforms (Google Ads, LinkedIn Ads, etc.)

Familiarity with eCommerce, lead generation, or performance marketing campaigns

Certification in Meta Ads (preferred but not mandatory)