Google & Meta Ads

#UrgentHiringAlert - Performance Marketing Specialist (Google & Meta Ads)

Experience: 34 Years

Location: Prayagraj

Employment Type: Full-time

Job Overview

We are looking for a results-driven Performance Marketing Specialist with 34 years of hands-on experience in managing and optimizing paid campaigns across Google Ads and Meta Ads platforms. The ideal candidate should have a strong analytical mindset, a data-driven approach, and a proven track record of delivering ROI-focused campaigns, especially in lead generation and customer acquisition.

Key Responsibilities

Plan, execute, and optimize paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)

Develop and implement lead generation strategies to drive high-quality leads and conversions

Perform keyword research, audience targeting, and competitor analysis

Monitor campaign performance and optimize for KPIs such as CTR, CPC, CPA, and ROAS

Create and test ad copies, creatives, and landing page recommendations for better lead conversion

Manage budgets effectively to maximize ROI and minimize cost per acquisition

Conduct A/B testing and implement data-backed improvements

Track and analyze performance using tools like Google Analytics and Meta Business Suite

Generate regular performance reports and actionable insights

Stay updated with the latest trends, tools, and platform updates

Required Skills & Qualifications

34 years of experience in performance marketing (Google Ads & Meta Ads)

Proven experience in lead generation campaigns (B2B/B2C) with measurable results

Strong understanding of campaign structures, bidding strategies, and audience segmentation

Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking

Ability to optimize campaigns specifically for lead quality and cost per lead (CPL)

Proficiency in data analysis and reporting (Excel/Google Sheets)

Good understanding of landing page optimization and CRO principles

Intrested candidates send their CV - [[Confidential Information]] or DM me