Google and Meta ads Specialist

Zimson Watches, a trusted name in the wristwatch retail industry since 1948, boasts a strong legacy of excellence. The brand features over 50 international and national watch brands and operates more than 40 stores across South Indian cities, including Chennai, Coimbatore, and Bangalore. Known for its impeccable reputation and quality service, Zimson continues to be a leading choice for watch enthusiasts and collectors.

This is a full-time on-site role located in Coimbatore for a Google and Meta Ads Specialist. The role involves planning, creating, and managing Google Ads and Meta Ads campaigns to meet business objectives. Responsibilities include keyword research, audience targeting, performance analysis, budget management, and continuous campaign optimization for improved ROI. The specialist will also generate reports on campaign performance, collaborate with marketing teams, and stay updated with ad platform trends and algorithm changes.

• Comprehensive experience in Google Ads and Meta Ads, including campaign creation, monitoring, and optimization
• Proficiency in keyword research, audience segmentation, and A/B testing
• Strong analytical skills and experience working with performance metrics, reporting tools, and ROI analysis
• Knowledge of digital marketing strategies and tools, including PPC, retargeting, and conversion tracking
• Familiarity with ad platforms guidelines, policies, and trends
• Excellent communication and collaboration skills to work with marketing and creative teams
• Time-management skills with the ability to manage multiple campaigns simultaneously
• Bachelor's degree in Marketing, Advertising, Business, or a related field is preferred
• Google Ads and/or Meta Ads certification is a plus