Google and Meta Ads Specialist

Company Description

The 10X Agency, located in Kanpur, Uttar Pradesh, specializes in digital marketing and website development, empowering businesses to achieve extraordinary growth through tailored digital solutions. With a focus on innovation, the agency helps startups build a robust online presence and supports established businesses in their digital transformation. Committed to delivering impactful results, The 10X Agency enables companies to surpass their digital potential. Join us and be part of a dynamic team driving digital success.

Role Description

This is a full-time, on-site role for a Google and Meta Ads Specialist based in Kanpur. The specialist will be responsible for planning, creating, and managing ad campaigns on Google and Meta platforms to achieve designated marketing objectives. Key activities include performance analysis, A/B testing, optimizing campaigns for ROI, maintaining ad account health, and staying updated on industry trends. Collaboration with internal teams to align campaigns with broader marketing strategies is also a crucial part of the role.

Qualifications

• Proficiency in managing and optimizing Google Ads and Meta Ads campaigns
• Experience in audience targeting, ad copy creation, and A/B testing
• Strong analytical skills for tracking campaign performance and generating insights
• Familiarity with keywords research, SEO integration, and budget management for paid campaigns
• Ability to use tools such as Google Analytics, Meta Business Suite, and other relevant platforms
• Strong written and verbal communication skills
• Knowledge of the digital marketing landscape and emerging trends
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience