Google Analytics Specialist

Job Role

Google Analytics Specialist

Role Purpose:

The Incumbent will be responsible for analyzing data and providing insights on website and app performance. You will work closely with marketing and product teams to optimize user engagement and conversion rates. Your duties will include setting up and maintaining Google Analytics 4 accounts, creating custom reports, and identifying trends and opportunities for improvement

Total Experience: 5+ years of experience

Qualifications Educational

• B.Sc / M.Sc / M.C.A / B.E: IT or Computer Science

• Certified in Google Analytics 4.

Relevant Experience Required:

• 4-6 years of relevant experience in Google Analytics.

• Experience with Google Analytics 4 implementation and reporting

• Strong understanding of data visualization and dashboard creation

• Experience in GA4 configuration and data analysis

• Analytics tools such as Google Analytics, Adobe Analytics.

• Google Ads integration knowledge

KEY ACCOUNTABILITIES/KRAs/KPIs:

• GA4 Analysts are responsible for analyzing data collected by Google Analytics 4 and making recommendations for website optimization.

• Collect and analyze data using Google Analytics 4 to identify trends and insights related to website and app performance.

• Develop and implement measurement strategies for tracking user behavior and conversion rates. • Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders.

• Collaborate with marketing, design, and development teams to ensure tracking and reporting requirements are met.

• Conduct A/B testing and other experiments to optimize website and app performance.

• Provide recommendations for improving user experience and driving conversion based on data analysis.

• Stay Up-to-date with industry developments and best practices in analytics and measurement.

• Collaborate with other members of the marketing team to develop strategies that improve user engagement and conversion rates.

Send your resume on [Confidential Information] or call on +91 6354277612