Google Analytics Consultant

About Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a Leader by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com

About the Role - Google Analytics (GA) Consultant

We are looking for a detail-oriented and analytical GA Consultant to support data-driven marketing and business decision-making through web analytics and reporting. The role will focus on implementing, monitoring, and optimizing Google Analytics (GA4) tracking frameworks to deliver actionable insights across digital campaigns and platforms

Key Requirements

• Bachelor's degree in computer science, Information Systems or Statistics
• 3-4 years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, Visualization Platforms
• Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack to the greatest advantage of clients
• Strong analytical, visual thinking and communication with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data and develop actionable recommendations
• Ability to clearly communicate processes and requirements to internal and external stakeholders

Roles & Responsibilities

• Work with the Team Lead for the analysis of highly complex data sources, identifying trends and patterns in data and make recommendations based on analysis results
• Perform root cause analysis on complex data anomalies and working closely data stewards to define best practice
• Ability to develop Measurement Plans for Web & App Analytics Platforms such as Google Analytics, Adobe Analytics, etc.
• Ability to Test & Debug the Analytics Data Collection using various debugging tools
• Analyze data and generate insights in form of revenue/growth prediction, trends and anomalies, customer segmentation, etc.
• Work closely with the project management teams to drive delivery and engagement
• Drive performance of analytics and tagging capabilities to impact overall business results
• Find opportunities to cross-sell other services, including data analysis, attribution analysis, ad-tech, CRM integration, marketing automation, etc What will make you stand out
• Your ability to simplify data and tell a story
• Previous experience of working with Web Analytics platform in the previous role
• Good understanding of HTML, JavaScript
• Knowledge of Digital Marketing and/or Marketing Analytics
• Knowledge of Google Analytics 360 and Google BigQuery
• Experience working with Google Marketing Platform & Google Cloud Platform
• Experience working with Visualization tools: Tableau, Looker, Data Studio etc

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

Inclusion and Diversity

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.

So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.

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