Google adword & Meta adword Specialist

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This is a full-time, on-site role based in Prayagraj for a Google AdWords & Meta AdWords Specialist. The specialist will be responsible for creating, optimizing, and managing ad campaigns on Google Ads and Meta platforms. Daily tasks include analyzing campaign performance metrics, conducting keyword research, creating compelling ad copy, A/B testing, adjusting bid strategies, and preparing detailed performance reports. Collaboration with the marketing team to align ad campaigns with overall business objectives is also a key part of the role.

• Strong expertise in managing Google Ads campaigns, including keyword research, ad creation, and bid optimization
• Hands-on experience with Meta/Facebook Ads, audience targeting, and campaign performance tracking
• Proficiency in data analysis, including evaluating KPIs and generating performance reports
• Understanding of digital marketing principles and strategies
• Ability to collaborate effectively with marketing teams and adapt to a fast-paced environment
• Bachelor's degree in Marketing, Advertising, Business, or a related field
• Google Ads and Meta certifications are a plus