Google Ads Specialist & SEO

Job description:

Job Description (Google Ads Specialist & SEO)

Overview

We are seeking a highly skilled Google Ads & SEO Specialist, with a stronger focus on Google Ads performance marketing, to manage and optimize our paid and organic search performance. The ideal candidate should have strong analytical skills, hands-on experience with SEO/SEM tools, and a proven track record of delivering measurable, result-driven digital marketing campaigns.

Key Responsibilities

Google Ads (PPC) Management

• Plan, create, and optimize Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max.

• Conduct keyword targeting, audience segmentation, and advanced bid strategy management.

• Write, test, and optimize ad copies to maximize CTR, conversions, and ROI.

• Track and analyze key performance metrics (CPA, ROAS, CPC, CTR) and make data-driven improvements.

• Set up and manage conversion tracking, UTM parameters, and remarketing audiences.

• Manage campaign budgets effectively to ensure maximum return on ad spend.

• Continuously test and scale high-performing campaigns with a result-oriented approach.

Search Engine Optimization (SEO)

Conduct keyword research and support basic SEO strategy development.

• Optimize website content, meta tags, images, and on-page elements.

• Perform technical SEO audits (site speed, mobile usability, crawlability, indexing).

• Collaborate with content teams to create SEO-friendly blogs and landing pages.

• Monitor SEO performance and assist in reporting using tools like Google Search Console and Google Analytics.

• Stay updated with SEO trends and algorithm changes

Analytics & Reporting

Analytics & Reporting

• Use Google Analytics, Search Console, and other tools to monitor campaign performance.

• Prepare weekly and monthly performance reports with insights and optimization recommendations.

• Analyze competitor activity and identify growth opportunities.

• Maintain a data-driven and performance-focused mindset in all reporting and execution.

Qualifications

2 to 5 years of experience in Google Ads, SEO, or digital marketing roles.

• Strong expertise in Google Ads and other paid advertising platforms.

• Familiarity with SEO tools such as SEMrush, Ahrefs, etc.

• Strong analytical, problem-solving, and communication skills.

• Knowledge of HTML/CSS and CMS platforms (WordPress, Shopify).

• Google Ads and Google Analytics certifications preferred.

• Must have a proven, result-driven approach with demonstrated campaign success and measurable outcomes.

Key Competencies

• Attention to detail and strong organizational skills.

 • Adaptability and ability to thrive in a fast-paced environment.

 • Strong understanding of user intent, search behavior, and conversion optimization.

 • Excellent communication and copywriting skills.

 • Data-driven mindset with the ability to interpret and act on analytics insights.

Work Environment

• On site, fast-paced, performance-driven environment with opportunities for growth.

Disclaimer:

• Shift Timing: Shift timings is from 6:00 AM to 3:30 PM IST, as we operate within the Australian International Process.

 • Office Location: Our office is located at Gurugram, Sector 48.

 • Transportation Services: Please note that we do not provide any transportation services such as cab facilities, nor do we offer any reimbursement for transportation expenses.

 • Company Website: For more information about our company, please visit veye.com.au.

• Budget: ₹3 LPA to ₹6 LPA (depending on experience and skill set).