Key Responsibilities:
- Manage and optimize PPC campaigns, including shopping ads, search ads, and remarketing campaigns for the US e-commerce market.
- Conduct comprehensive keyword and negative keyword research to improve campaign performance.
- Adjust and refine bidding strategies across various parameters such as keyword, placement, device, geography, and demographics.
- Monitor daily account performance, identify underperforming keywords, and ensure campaigns remain within allocated ad budgets.
- Maintain and improve essential performance metrics such as quality score, impression share, CTR, and ROI.
- Generate performance reports by tracking key indicators, analyzing trends, and identifying opportunities for campaign growth and improvement.
Desired Skills & Experience:
- Two years experience in managing paid digital campaigns.
- Hands-on knowledge of Google Ads (AdWords), Google Analytics, Facebook Business Manager, and other paid media platforms.
- Understanding of different campaign types, including shopping, search, and remarketing.
- Strong analytical and problem-solving skills with a keen attention to detail.
- Excellent communication and interpersonal skills.
- Ability to create performance reports with clarity and actionable insights.
- Creative thinker with a strategic mindset and a passion for digital marketing.
