Job Description
Role Overview
The Senior Google Ads Specialist will be responsible for end-to-end management and
optimization of paid search campaigns, with a strong focus on leveraging SA360 & Google Ads
for campaign planning, execution, reporting, and automation. The ideal candidate will have
deep expertise in SEM, a proven track record of driving ROI, and hands-on experience with SA360 and Google Ads platforms, paired with the ability to turn reporting into meaningful,
actionable insights and to guide the team accordingly.
Key Responsibilities
Create, manage, and optimize PPC campaigns across Google Ads and other search
platforms using SA360.
Conduct in-depth keyword research and competitive analysis to identify high-value
audiences.
Continuously monitor campaign performance, analyze data, and implement datadriven
optimizations to maximize KPIs.
Develop and A/B test ad copy, landing pages, and targeting strategies, leveraging AIpowered
creative optimization tools.
Generate comprehensive reports. Provide meaningful insights: translate performance
data into clear narratives that explain what changed, why it matters, and recommended
next steps.
Own end-to-end campaign management, including bid strategy, creative optimization,
launches, and ongoing optimization.
Stay up-to-date on the latest trends and best practices in SEM, paid advertising, and AI.
Guides account optimization thinking and structures approach to performance
improvements.
Helps interpret metrics and shapes insights into stakeholder-ready readouts.
Coordinates across team members to align inputs, outputs, and timelines.
Performs QA on builds, optimizations, and reporting to ensure accuracy and
consistency.
Skills And Experience
10+ years of experience in Search Engine Marketing (SEM).
Advanced proficiency in Google Ads and SA360, with a strong track record of managing
and optimizing PPC campaigns.
Experience with campaign planning, execution, optimization, and performance reporting.
Exceptional stakeholder management skills, with the ability to align team members to priority, manage expectations, handle escalations, and drive consensus.
Strong communication and presentation abilities to clearly articulate campaign strategies, insights, and recommendations to senior stakeholders and business partners.
Analytical skills with expertise in data visualization and translating complex data into clear, actionable insights.
A collaborative team player who thrives in a fast-paced, matrixed environment,navigating multiple priorities and stakeholder needs.
This job is provided by Shine.com
