Google Ads Specialist

About Everstylish:

Everstylish is a fashion company based in Gurugram that brings the latest fashion of the best quality at affordable prices. Everstylish aims to bring a smile to customers faces with every package. The company believes that fashion is a way to make individuals feel beautiful and confident and strives to spread happiness every day. Everstylish hopes to continue growing and fulfilling its vision with the support of customers.

Key Responsibilities:

Campaign Management & Execution

• Plan, execute, and manage performance marketing campaigns primarily on Google Ads (Search, Display, Shopping, YouTube).
• Optimize campaigns to achieve KPIs such as ROAS, CPA, CTR, and conversions.

Performance Optimization

• Continuously monitor campaign performance and implement data-driven optimizations.
• Manage budgets efficiently to maximize ROI.

Analytics & Reporting

• Track, analyze, and report campaign performance using tools like Google Analytics and Google Ads.
• Generate actionable insights and recommendations for scaling campaigns.

A/B Testing & Experimentation

• Conduct A/B testing on ad creatives, copies, landing pages, and audience targeting.
• Implement learnings to improve conversion rates and campaign efficiency.

Market & Audience Understanding

• Analyze customer behavior, audience segments, and buying patterns for D2C campaigns.
• Conduct competitor analysis to identify growth opportunities.

Collaboration

• Work closely with the creative team to develop high-converting ad creatives and landing pages.
• Align with internal stakeholders to ensure marketing strategies support overall business goals.

Qualifications & Skills:

1. Bachelor's degree in Marketing, Business, or a related field.
2. 3+ years of experience in performance marketing.
3. Hands-on experience with Google Ads (mandatory).
4. Prior experience working with a D2C brand (mandatory).
5. Strong understanding of performance metrics like CPA, ROAS, CTR, and conversion rates