Google Ads Specialist

Company Description Digital ROI is a performance-focused marketing partner built on the belief that marketing should lead to measurable business growth. Founded in 2018, the company specializes in end-to-end lead generation and full-funnel performance marketing for small and mid-sized Indian businesses. Digital ROI has supported brands across healthcare, energy, education, and local services, helping them move from lead scarcity to predictable pipelines. The team is driven by values of radical honesty, respect for every person and rupee, and transparent performance reporting. Digital ROI is focused on refining lead-to-sale systems and strengthening its position as one of India's most trusted lead generation experts.
Role Description The Google Ads Specialist will manage, optimize, and scale paid search and performance campaigns across Google Ads for multiple client accounts. Day-to-day responsibilities include conducting keyword and audience research, setting up campaigns and ad groups, writing and testing ad copy, and managing budgets and bids to achieve target KPIs. The role involves ongoing performance analysis using platforms such as Google Ads and Google Analytics, implementing A/B tests, and preparing clear, actionable reports for internal stakeholders and clients. The Specialist will collaborate closely with account managers and other marketing team members to align campaigns with client goals and full-funnel strategies. This is a full-time, on-site role based in Pune District.
Qualifications

• Candidates should possess skills in Google Ads campaign setup, optimization, and account management.
• Candidates should possess skills in keyword research, audience targeting, and conversion tracking implementation.
• Candidates should possess skills in performance analysis, reporting, and using tools such as Google Analytics and Google Tag Manager.
• Candidates should possess skills in writing and testing ad copy, creating responsive search ads, and optimizing landing page relevance.
• Candidates should possess skills in budget management, bid strategies, and optimizing for CPA, ROAS, or lead quality.
• Candidates should possess strong analytical thinking, attention to detail, and data-driven decision-making abilities.
• Candidates should possess effective communication and collaboration skills to work with internal teams and clients.
• 1–3 years of hands-on experience with Google Ads or performance marketing is preferred; agency experience is an advantage.
• A bachelor's degree in marketing, business, statistics, or a related field is beneficial but not mandatory.
• Certifications such as Google Ads or Google Analytics are a plus, along with familiarity with other paid platforms (e.g., Meta Ads) and CRM tools.