Google Ads Specialist

Job Overview

We are looking for a Google Ads Executive with 6 months to 1 year of hands-on experience in managing and optimizing paid advertising campaigns. The candidate should have a basic understanding of Google Ads, keyword research, campaign optimization, and performance tracking to generate leads and improve ROI.

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Key Responsibilities

Create, manage, and optimize Google Ads campaigns (Search, Display, and Performance Max).

Conduct keyword research to identify high-intent keywords.

Write effective ad copies and extensions to improve CTR.

Monitor campaign performance, budget allocation, and bidding strategies.

Analyze campaign metrics such as CPC, CTR, Conversion Rate, and CPA.

Perform A/B testing for ads and landing pages.

Implement and monitor conversion tracking using Google Tag Manager and Google Analytics.

Generate weekly and monthly campaign performance reports.

Work closely with the SEO and content team for better campaign results.

Stay updated with Google Ads updates, policies, and best practices.

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Required Skills

Basic knowledge of Google Ads platform

Understanding of keyword research tools

Knowledge of conversion tracking and Google Analytics

Understanding of landing page optimization

Good analytical and problem-solving skills

Basic knowledge of Excel / Google Sheets

Strong communication and reporting skills

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Preferred Qualifications

Google Ads Certification (preferred but not mandatory)

Experience in lead generation campaigns

Knowledge of B2B marketing campaigns