Job Title: Google and Meta Ads & SEO Specialist
Location: Salt Lake, Sector 5, Kolkata (On-site)
Experience: 2+ years of experience
Job Type: Full-time
About the Company:
Nature Technologies is a global software development and digital marketing company based in Kolkata, India, with clients across the USA and other international markets. We are seeking a results-driven Google Ads Specialist& SEO to manage organic and paid strategies for both in-house and client projects, focusing on delivering ROI and growth.
Role Overview:
As a Google Ads Specialist& SEO, you will be responsible for increasing online visibility through search engine optimization and paid ad campaigns. You should have a strong grasp of SEO best practices, paid search advertising, and client communication — especially for U.S.-based clients.
Key Responsibilities: Meta Ads
- Campaign Management: Plan, set up, and manage Meta ad campaigns across platforms (Facebook, Instagram, etc.) to achieve client objectives.
- Budget Management: Allocate and manage ad budgets effectively to maximize ROI and meet KPIs.
- Ad Optimization: Develop and implement strategies to optimize ad performance, including A/B testing, audience targeting, and creative adjustments.
- Performance Monitoring: Track and analyse key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS to ensure campaign success.
- Reporting: Create detailed, client-facing reports that highlight campaign performance, insights, and recommendations for improvement.
- Strategy Development: Collaborate with the marketing team to craft data-driven strategies that align with client goals and industry trends.
- Stay Updated: Keep abreast of Meta's advertising tools, algorithm changes, and industry best practices to maintain a competitive edge.
- Budget Management: Manage budgets of up to $50,000 across multiple client campaigns from the U.S.
Google Ads (PPC) Campaign Management
- Plan, execute, and optimize Google Ads campaigns (Search, Display, and YouTube).
- Conduct keyword research, write ad copy, and test creatives to improve performance.
- Set up conversion tracking via Google Tag Manager and optimize bids based on goals (CPA, ROAS).
- Monitor campaign performance and make data-driven adjustments to maximize ROI.
- Create custom reports and dashboards to track paid campaign effectiveness.
Search Engine Optimization (SEO)
- Conduct full-site technical SEO audits and implement fixes (indexing issues, crawl errors, speed, mobile-friendliness).
- Develop and execute keyword strategies through in-depth research and competitor analysis.
- Optimize on-page elements: meta tags, headers, URL structure, alt text, and schema markup.
- Write and review SEO-friendly content: blogs, landing pages, product descriptions.
- Monitor keyword rankings, traffic trends, and user behavior using Google Search Console and Analytics.
- Identify and address content gaps and outdated pages.
Client Handling (U.S. Focus)
- Communicate with U.S.-based clients to gather briefs, provide updates, and deliver performance reports.
- Understand the business goals and audience of international clients to align strategies accordingly.
- Present SEO and PPC findings and recommendations clearly and professionally.
Reporting & Analytics
- Track and report on KPIs across both SEO and PPC campaigns.
- Use tools like Google Analytics, Looker Studio, SEMrush, Ahrefs, and Google Ads dashboard.
- Provide actionable insights and monthly performance reports.
Continuous Learning
- Stay updated with the latest Google algorithm changes and advertising platform updates.
- Experiment with new strategies, formats, and automation tools in both SEO and PPC.
Required Skills & Qualifications:
- Minimum 2 years of experience in both SEO, Meta Ads and Google Ads.
- Proven experience managing international clients, especially from the USA.
- Proficiency in tools like Google Analytics, Google Search Console, Tag Manager, Google Ads, SEMrush/Ahrefs.
- Strong written and verbal communication skills for client interaction.
- Analytical mindset with strong problem-solving skills.
- Ability to handle multiple projects and deadlines efficiently.
