Marketing | Full-Time| Focus Market: USA
About Xoxoday
Xoxoday is a SaaS fintech platform that helps businesses manage rewards, incentives, payouts, and benefits at scale. Our products — Plum, Empuls, and Compass — are used by 3,700+ enterprises across 100+ countries to motivate employees, customers, and channel partners.
About The Role
We're looking for a hands-on Google Ads Performance Marketing Specialist to plan, execute, and optimize paid search campaigns targeting the USA market. You'll own campaign performance end-to-end — from keyword strategy and ad copy to landing page optimization and reporting — and will be expected to use AI tools to work faster and smarter.
Key Responsibilities
- Plan, set up, and manage Google Ads campaigns (Search, Performance Max, Display) for the USA market.
- Conduct keyword research and build/refine keyword strategy to maximize relevance and ROI.
- Write and test ad copies aligned with campaign goals and audience intent.
- Collaborate with design/web teams to optimize landing pages for conversion.
- Monitor budgets, bids, and Quality Score to improve CPA/ROAS.
- Use AI tools (e.g., for ad copy generation, keyword clustering, campaign insights) to improve speed and output quality.
- Track, analyze, and report on campaign performance using Google Ads, GA4, and related analytics tools.
- A/B test ad creatives, bidding strategies, and landing pages to continuously improve results.
What We're Looking For
- Minimum 6 months of hands-on experience managing Google Ads campaigns.
- Solid understanding of Google Ads account structure, campaign types, and bidding strategies.
- Working knowledge of keyword research tools and techniques.
- Ability to write compelling, conversion-focused ad copy.
- Basic understanding of landing page optimization and CRO principles.
- Comfort using AI tools to support campaign planning, copywriting, or analysis.
- Proficiency with Google Ads, Google Analytics (GA4), and Excel/Sheets for reporting.
- Prior exposure to running campaigns for the US market is a strong plus.
- Strong analytical mindset with attention to detail.
Good to Have
- Google Ads certification.
- Experience with SaaS, fintech, or B2B campaigns.
- Familiarity with tools like SEMrush, Ahrefs, or Looker Studio.
Interested candidates can apply with their resume and a brief note on Google Ads campaigns they've managed. 
