Job Title: Google Ads Performance Lead-D2C
About the Role
We are looking for a performance-driven marketer to lead paid acquisition with a strong focus on Google Ads and D2C growth. This role is ideal for someone who has hands-on experience scaling Search, Shopping, Display, and YouTube campaigns for e-commerce brands, with a strong understanding of CAC, ROAS, conversion funnels, and Shopify tracking.
The ideal candidate has built and scaled Google Ads for a D2C/e-commerce business and understands how to drive efficient growth through data-led experimentation, audience targeting, and funnel optimization.
Key Responsibilities
- Own and scale paid acquisition across Google Ads (Search, Shopping, Display, YouTube)
- Build and execute performance marketing strategies focused on revenue, ROAS, and CAC efficiency
- Lead keyword strategy, bidding, audience segmentation, and campaign structure optimization
- Monitor and optimize campaign performance across CTR, CPC, CVR, CAC, and ROAS
- Manage budgets and improve efficiency while scaling spend profitably
- Partner with design/content teams to improve ad creatives and landing page conversion
- Work closely with tech team to ensure accurate tracking via GA4, GTM, Google Ads conversion tracking
- Manage remarketing, customer audience segmentation, and funnel-based retargeting
- Analyze customer journeys and identify opportunities to improve conversion performance
- Stay updated on Google Ads best practices, algorithm updates, and emerging opportunities
Must-Have Requirements
- 4–7 years of hands-on experience in performance marketing
- Strong expertise in Google Ads (Search + Shopping mandatory)
- Proven experience managing D2C / e-commerce paid acquisition
- Hands-on experience scaling campaigns for Shopify-based brands
- Strong understanding of CAC, ROAS, CTR, CVR, AOV, LTV
- Strong working knowledge of GA4, GTM, conversion tracking, attribution
- Experience in campaign budgeting, bid optimization, and scaling paid channels
- Strong analytical and problem-solving skills
Preferred
- Experience in jewelry, luxury, fashion, or premium D2C brands
- Experience with feed optimization / Google Merchant Center
- Exposure to CRM, retention, and remarketing journeys
