About The Company
Studio APS India is a dynamic performance-creative agency dedicated to helping direct-to-consumer (D2C) brands achieve scalable growth through innovative marketing strategies. With a focus on integrated growth systems, the agency leverages the power of Meta, Google, creative strategy, conversion rate optimization, and customer retention to drive profitable results for its clients. Known for its data-driven approach and commitment to excellence, Studio APS India supports brands in navigating the competitive digital landscape and maximizing their online presence. The company fosters a collaborative, fast-paced environment that encourages innovation, transparency, and continuous learning, making it an ideal place for ambitious marketing professionals to thrive.
About The Role
Studio APS India is seeking a skilled Google Ads Media Buyer to join their team remotely, with a preference for candidates based in Kolkata. The ideal candidate will possess 2-4 years of hands-on experience managing Google Ads campaigns across various formats, including Search, Performance Max, Shopping, and YouTube. This role is tailored for individuals who are analytical, structured, and passionate about converting digital clicks into profitable revenue streams for eCommerce and D2C brands. As a core member of the performance marketing team, you will be responsible for independently managing and scaling multiple client accounts, optimizing campaigns for maximum return on ad spend, and collaborating closely with creative and landing page teams to enhance overall campaign performance. The role offers an excellent opportunity to work with high-budget accounts, develop strategic insights, and contribute to the growth of innovative brands in a flexible, remote setting.
Qualifications
The ideal candidate should have 2-4 years of proven experience in managing Google Ads campaigns with a strong understanding of digital marketing tools and metrics. Proficiency in Google Ads, GA4, Google Tag Manager, and Google Merchant Center is essential. Candidates should demonstrate the ability to manage monthly ad spends ranging from ₹5L to ₹20L, with a track record of achieving measurable results. Strong analytical skills, attention to detail, and the capacity to manage multiple accounts independently are crucial. Bonus qualifications include experience handling international markets, prior agency experience, and knowledge of Conversion Rate Optimization (CRO) and landing page best practices. A performance-first mindset and a data-driven approach are vital for success in this role.
Responsibilities
- Manage and optimize the performance of Google Ads campaigns across Search, Shopping, Performance Max, and YouTube for 6–8 D2C brands.
- Plan, launch, and scale campaigns, continuously optimizing for key metrics such as ROAS, CAC, conversion volume, and new customer acquisition.
- Conduct comprehensive keyword research, competitor analysis, and audience segmentation to refine targeting strategies.
- Set up and troubleshoot tracking systems including GTM, GA4, Merchant Center feeds, and conversion tracking to ensure accurate measurement of campaign performance.
- Collaborate with creative and landing page teams to improve ad creatives and landing page experiences, enhancing overall campaign effectiveness.
- Monitor daily campaign performance, diagnose issues proactively, and implement data-driven solutions to prevent performance drops.
- Create detailed reports and insights for internal teams and clients, facilitating strategic decision-making and campaign improvements.
- Participate in strategy calls and client meetings, providing expert advice and updates on campaign progress and opportunities.
Benefits
Joining Studio APS India offers numerous advantages, including the flexibility of a 100% remote work environment and flexible working hours that promote work-life balance. You will have the opportunity to work with fast-growing Indian and international D2C brands, managing significant advertising budgets of ₹5L to ₹20L per month. The company fosters a fast-paced, supportive, and performance-driven culture that values transparency and ownership. Employees are rewarded with performance-based bonuses and growth opportunities, encouraging continuous professional development. Additionally, the collaborative environment emphasizes innovation and results, providing an ideal platform for marketing professionals to enhance their skills and advance their careers.
Equal Opportunity
Studio APS India is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic. We believe that diversity enriches our team and drives better results, and we are dedicated to providing equal employment opportunities to all applicants and employees.
