We are looking for a skilled and results-driven Google Ads Specialist to handle our advertising campaigns. This role involves driving business and growth through Google platform.
Key Responsibilities:
- Develop and execute Google advertising strategies in alignment with Lenskart's overall marketing objectives
- Work closely with the team to implement advanced marketing tactics, leveraging analytical tools for omni-channel tracking and measurement
- Monitor and analyze the performance of campaigns daily to optimize spend and improve overall funnel performance
- Provide actionable insights and suggestions based on data to enhance conversion rates and reduce costs.
- Brainstorm, design, and propose new creative ideas - work with the creative team to develop high-performing visuals and content tailored to audiences
- Track and report on KPIs including CPC, gross orders, and revenue
- Present detailed performance reports to the marketing leadership team and recommend optimizations
Required Skills & Experience:
- 3-7 years of experience managing Google Ads campaigns in a high-growth, omni-channel environment
- Expertise in AppsFlyer, Branch, and other performance tracking platforms for in-depth analysis of omni-channel marketing.
- Strong understanding of campaign metrics, including CPC, ROAS, and revenue
- Strong project management skills, with the ability to manage multiple campaigns simultaneously
Preferred Background:
- Experience of working with an Agency or D2C brand preferred
- Bachelors/Masters in Engineering
