Google Ads Manager Expert

3-7 Years

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Job Description

Strategize, execute, and optimize Google Ads campaigns including Search Ads, Display Ads, Retargeting, Discovery Ads, and YouTube Ads.
Develop promotions and test new tactics to maximize ROI and conversion rates.
Analyze competitor data and search terms to create targeted cross-competitor campaigns.
Manage Google Shopping, Bing search ads, and display Shopping campaigns.
Write compelling ad copies and optimize paid search landing pages.
Use analytics data, UTM tagging, and Google Analytics to monitor and improve campaign performance.
Collaborate with marketing teams and engineers to align campaigns with broader marketing objectives.
Implement media buying strategies and integrate with SEO, remarketing, and social advertising for synergies.
Generate product feeds for e-commerce websites like Shopify, WordPress, and BigCommerce.
Measure and report performance of all marketing campaigns against ROI and KPIs.