Job Description

Job Title

Google Ads Expert

Department

Digital Marketing

No. of openings

1

Location

bhopal

Qualification

Graduate in Marketing, Digital Marketing, Business Administration or a related field. Google Ads cer

Experience

2–4 years of hands-on experience in Google Ads campaign management, lead generation and performance

Responsibilities

Plan, create and manage Google Search, Display, YouTube and App campaigns.
Develop lead generation campaigns for stock market courses, demo classes and broking services.
Conduct keyword research, competitor analysis and audience targeting.
Optimize campaign performance to improve lead quality and reduce cost per lead (CPL).
Manage campaign budgets, bidding strategies, ad scheduling and geographic targeting.
Write compelling ad headlines, descriptions and calls to action.
Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 and Google Ads.
Analyze campaign metrics, including CTR, CPC, CPL, conversion rate and ROAS.
Create and test multiple ad creatives, landing pages and campaign variations.
Monitor search terms and maintain negative keyword lists.
Prepare weekly and monthly performance reports with actionable recommendations.
Coordinate with the sales team to evaluate lead quality and improve lead conversion.
Ensure advertising campaigns comply with Google Ads policies applicable to financial services and education.

Personality Traits

Analytical Thinking, Data-Driven Approach, Creativity, Problem-Solving Skills, Attention to Detail, Target-Oriented Mindset, Good Communication Skills, Time Management and Team Coordination.

Apply now