Job Description:
1+ years of experience
Key Responsibilities
- Plan, launch, and manage Google App Campaigns (App Install, Engagement, and Pre-Registration).
- Conduct audience and keyword research to reach the right users on Google Search, Play Store, YouTube, and Display Network.
- Optimize ad creatives, targeting, and bidding strategies to achieve installs and lower CPI (Cost Per Install).
- Track and measure campaign performance using Firebase, Google Analytics, and conversion tracking.
- Collaborate with the app development team to align campaigns with product features, updates, and releases.
- Perform A/B testing for ad creatives, placements, and audience segments.
- Stay updated with latest Google Ads features for mobile app promotion.
Requirements
- Proven experience running Google App Campaigns (UAC – Universal App Campaigns).
- Strong knowledge of Google Ads, Firebase, Google Play Console, and app tracking tools.
- Experience in app install and user acquisition campaigns.
- Familiarity with ASO (App Store Optimization) is a plus.
- Google Ads Certification (preferred but not mandatory).
- Strong analytical, problem-solving, and reporting skills.
Job Types: Full-time, Permanent
Work Location: In person
Job Category: Marketing
Job Type: Full Time
Job Location: Surat
Key Responsibilities
- Plan, launch, and manage Google App Campaigns (App Install, Engagement, and Pre-Registration).
- Conduct audience and keyword research to reach the right users on Google Search, Play Store, YouTube, and Display Network.
- Optimize ad creatives, targeting, and bidding strategies to achieve installs and lower CPI (Cost Per Install).
- Track and measure campaign performance using Firebase, Google Analytics, and conversion tracking.
- Collaborate with the app development team to align campaigns with product features, updates, and releases.
- Perform A/B testing for ad creatives, placements, and audience segments.
- Stay updated with latest Google Ads features for mobile app promotion.
Requirements
- Proven experience running Google App Campaigns (UAC – Universal App Campaigns).
- Strong knowledge of Google Ads, Firebase, Google Play Console, and app tracking tools.
- Experience in app install and user acquisition campaigns.
- Familiarity with ASO (App Store Optimization) is a plus.
- Google Ads Certification (preferred but not mandatory).
- Strong analytical, problem-solving, and reporting skills.
Job Types: Full-time, Permanent
Work Location: In person
