Google Ads Expert

Location: New Town, Kolkata

Work Mode: Work from Office (On-site)

Experience: 1 Year –3 Years

Industry: Digital Marketing – Healthcare / Dental

Client Base: U.S.-based Dentists & Dental Clinics

Call / WhatsApp: 9163940049

Important – Location Requirement

This position is open ONLY to candidates currently based in Kolkata.

Candidates from outside Kolkata will not be considered, as the recruitment process includes a mandatory face-to-face interview round at our New Town office.

We are looking for motivated and analytical Google Ads Specialists to join our performance marketing team. The ideal candidates will have hands-on experience managing Google Ads campaigns, optimizing advertising performance, generating quality leads, and improving campaign efficiency.

The role involves managing multiple client accounts, developing data-driven advertising strategies, monitoring campaign performance, and implementing optimization techniques to achieve client-specific marketing goals. Experience in local business marketing, particularly dental or healthcare advertising, will be an added advantage.

1. Campaign Setup and Management

• Create, launch, manage, and optimize Google Ads campaigns, including Search and Performance Max (PMax).
• Develop effective campaign structures based on client objectives, budgets, locations, and target audiences.
• Conduct keyword research, competitor analysis, search intent analysis, and negative keyword management.
• Create compelling ad copies, headlines, descriptions, callouts, sitelinks, and other advertising assets.

2. Campaign Optimization and Performance

• Monitor campaign performance and optimize CPC, CTR, conversion rates, cost per lead (CPL), and cost per acquisition (CPA).
• Analyze search terms and exclude irrelevant traffic to improve lead quality.
• Optimize bidding strategies, budgets, geographical targeting, audience signals, and ad schedules.
• Identify performance gaps and implement strategies to improve campaign results.
• Focus on generating qualified leads, phone calls, appointment bookings, and conversions rather than just clicks.

3. Tracking and Analytics

• Set up, monitor, and troubleshoot conversion tracking for phone calls, website forms, and appointment bookings.
• Work with Google Tag Manager (GTM) and Google Analytics 4 (GA4) to evaluate campaign performance.
• Validate conversion data and identify tracking discrepancies where required.
• Use campaign data to make informed optimization decisions.

4. Reporting and Client Account Management

• Prepare performance reports and provide actionable insights.
• Manage multiple client accounts while maintaining campaign quality and delivery timelines.
• Document campaign changes, optimization activities, and performance trends.
• Coordinate with internal teams to resolve campaign, landing page, and tracking issues.

• 1–3 years of hands-on experience in Google Ads campaign management.
• Practical knowledge of Search campaigns, keyword match types, bidding strategies, and negative keywords.
• Understanding of Performance Max campaigns and lead-generation advertising.
• Strong analytical skills and the ability to interpret campaign performance data.
• Familiarity with Google Analytics 4 and Google Tag Manager.
• Good understanding of conversion tracking, lead generation, and campaign optimization.
• Strong attention to detail, time management, and problem-solving skills.
• Ability to work independently and manage multiple campaigns in a fast-paced environment.

Performance will be evaluated based on:

• Campaign setup accuracy and timely execution.
• Lead quality and conversion performance.
• Cost per lead and cost per acquisition relative to client targets.
• Budget utilization and optimization efficiency.
• Reduction in irrelevant search traffic and wasted ad spend.
• Tracking accuracy and reporting consistency.
• Timely completion of assigned tasks and management of accounts.

We are looking for candidates who are practical, data-driven, proactive, and comfortable working with performance metrics. Candidates should be able to explain why a campaign is performing well or poorly and recommend specific actions to improve results.

Candidates with hands-on campaign management experience and a clear understanding of lead-generation objectives will be preferred.