Job Summary:
We are looking for an experienced and results-driven Google Ads Expert to manage and optimize paid campaigns across multiple platforms. The ideal candidate should have a deep understanding of PPC strategies, analytics, and ad performance tracking to maximize ROI and drive quality leads.
Key Responsibilities:
- Plan, create, and manage Google Ads campaigns (Lead, Search, Display, YouTube, and Performance Max).
- Conduct keyword research, competitor analysis, and audience targeting.
- Write engaging and high-performing ad copies.
- Monitor daily campaign performance and optimize for better ROI.
- Track and analyze KPIs such as CTR, CPC, conversion rate, and cost per lead.
- Create and present campaign performance reports with actionable insights.
- Collaborate with the design and content teams to create ad creatives and landing pages.
- Stay updated with the latest Google Ads trends, policies, and tools.
Requirements:
- Proven experience in managing Google Ads campaigns.
- Certification in Google Ads
- Strong analytical skills and familiarity with Google Analytics, Tag Manager, and Conversion Tracking.
- Ability to handle budgets efficiently and meet performance targets.
- Excellent communication and reporting skills.
