Google Ads Executive

Salary: 20k - 35k

Location: Mangalore

Key Responsibilities

Plan, create, and manage Google Ads campaigns across:

Search

Performance Max

Display

Remarketing / Retargeting

Shopping

Video

Execute and optimize B2C Lead Generation & Sales (E-commerce & Service) campaigns.

Handle budget allocation, bidding strategies, ad copies, keyword research, and

audience targeting.

Set up and manage conversion tracking using Google Tag Manager (GTM).

Integrate and analyze campaigns using Google Analytics 4 (GA4).

Monitor performance metrics such as:

CPA, ROAS, CPL, CTR, Conversion Rate

Perform A/B testing on ads, landing pages, and audiences.

Create weekly & monthly performance reports with clear insights.

Work closely with SEO, Design, and Sales teams for campaign alignment.

Maintain quality score, relevance, and optimization scores