Google Ads Campaign Manager

ABOUT LEARNING ROUTES

At Learning Routes, we offer a broad range of management programs to professionals who are looking to elevate their careers. Not just this, we also help students evaluate their interests and ambitions so that they pick a program that best suits them. Over the years, we have helped thousands of professionals fulfill their dreams. As Learning Routes, we are here to administer a flawless curriculum to the ones who aspire to pursue their postgraduate, diploma, or certification programs from premium management universities. Reaching out to an individual, making the process user-friendly, having cutting edge innovations, and giving a beneficial network of experts are just the basis of what we grant!

Job Title:Digital Marketing Executive ( Performance Marketing )

Location: Gurugram, Sector 44

Experience Required: 3 5 Years ( Edtech experience mandatory )

Salary: Based on experience, last withdrawn salary & interview performance

Working Days: Monday to Saturday

Job Description:

Learning Routes Pvt. Ltd. is looking for a results-driven Digital Marketing Executive with strong expertise in Google Ads (AdWords). The ideal candidate should have hands-on experience in managing, optimizing, and scaling paid campaigns to achieve high ROI and business growth.

Key Responsibilities:

Plan, set up, and manage Google Ads (Search, Display, and Remarketing) campaigns

Perform campaign optimization to improve CTR, CPA, ROAS, and overall performance

Monitor and analyze PPC performance metrics such as CTR, CPA, CPM, and conversions

Conduct keyword research, including identification and implementation of negative keywords

Optimize ad copies, landing pages, and bidding strategies

Manage campaign budgets and ensure efficient spend

Track performance using Google Analytics and Ads reports

Continuously test and refine campaigns for maximum ROI

Prepare regular performance reports and insights

Required Skills & Expertise:

Strong expertise in Google AdWords / Google Ads

In-depth understanding of CTR, CPA, PPC, ROAS, CPM

Experience in campaign setup, management, and optimization

Knowledge of negative keywords and bidding strategies

Analytical mindset with data-driven decision-making

Familiarity with conversion tracking and performance reporting

Preferred Candidate Profile:

3 - 5 years of hands-on experience in Google Ads

Ability to manage multiple campaigns simultaneously

Goal-oriented with a focus on performance and growth

Good communication and coordination skills

Why Join Learning Routes Pvt. Ltd.

Competitive salary package

Growth-oriented learning environment

Opportunity to work on high-impact digital campaigns

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