Go To Market Strategy Lead

Company Overview

Sundew is a premier digital transformation and consulting company with over 18 years of industry presence. We specialize in high-end, niche design experiences for various digital initiatives for global enterprise customers. We operate at the intersection of complex data and high-aesthetic brand storytelling, delivering sophisticated solutions for clients across the Middle East, the EU, and the USA.

To fuel our multi-regional expansion and growth strategy, we are seeking an enthusiastic GTM Lead to architect and execute the end-to-end process. You will be responsible for building a high-quality pipeline from scratch and establishing our brand as a premier IT consulting and technology partner.

Key Responsibilities

• Market Entry Strategy: Identify and prioritize sub-verticals and micro-niches within target international geographies.
• Outbound Engine: Design and execute multi-channel Reach Out campaigns that cut through the competition.
• Pipeline Architecture: Manage the full top-of-funnel lifecycle from initial prospecting and lead scoring to securing First Appointments for the executive team.
• AI-Powered Prospecting: Use the right AI tools to personalize outreach at scale and to research prospect pain points in depth.
• Feedback Loop: Partner with the Pre-Sales Associate and the company's leadership to refine the Value Proposition based on real-time market feedback

Required Qualifications & Skill Sets

• IT Services & Consulting DNA: Deep understanding of how offshore/nearshore IT services and consulting firms operate.
• Campaign Mastery: Experience with sales automation tools and data-driven prospecting.
• Communication: Exceptional International English skills, the ability to write copy that resonates with C-suite executives in the USA, EU, and the Middle East.