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GN - SONG - MT - Hyperpersonlization - Associate

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Job Description

Job Title - GN - SONG - MT - Hyperpersonalization - Analyst

Management Level : 11 - Analyst

Location: Gurgaon, Mumbai, Bangalore

Must have skills: Banking, Fintech Industries

Good to have skills: Marketing

Job Summary:

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help deliver hyper-personalized experiences for their customers and enhance business performance within Banking and Fintech landscape.

Roles & Responsibilities:

  • Collaboration and Stakeholder Management:
  • Collaborate with various client teams (including marketing, sales, and product) to align customer value management strategies with the respective teams and overall organization's business goals.
  • Communicate effectively with internal ACN leaders, SMEs and teams to ensure a cohesive and client-centric approach.
  • Manage relationships with key partners to ensure compliance and smooth execution of all partner-related initiatives.
  • Data Analysis
  • Monitor trends to identify anomalies, promptly flagging them to stakeholders and ensuring follow-up to resolution.
  • Analyze data to uncover growth opportunities and recommend potential improvements.
  • Track performance metrics and marketing interventions, highlighting key insights and resolving critical issues to support business objectives.
  • Project Management
  • Plan, execute, and oversee projects, ensuring timely delivery and alignment with business goals.
  • Develop and maintain project plans, timelines, and budgets, proactively addressing risks and mitigating issues.
  • Monitor project performance, report progress to stakeholders, and implement process improvements for efficiency.
  • Retention / Churn Reduction Strategies:
  • Design and implement customer retention programs that are aligned to the unique challenges and opportunities of the Banking/Fintech/Insurance sectors to reduce churn and increase customer lifetime value leveraging data and analytical models.
  • Work closely with product and marketing teams to create hyper-personalized campaigns and promotions to engage and retain customers.
  • Cross-Sell and Upsell Initiatives:
  • Identify opportunities for cross-selling and upselling based on segment-level behavior and preferences tailored to the banking / e-commerce / retail sectors.
  • Business Development
  • Create business cases, solution deals and develop proposals to bring the best of Accenture's capabilities to clients.

Professional & Technical Skills:


  • Strong analytical skills and data-driven mindset to drive results-oriented decisions.
  • In-depth knowledge of industry from banking / fintech.
  • Strategic Thinking - Capability to align projects and processes with long-term business goals.
  • Crisis / Risk Management - Ability to effectively manage and lead during crises or challenging project situations by implementing contingency plans
  • Strong understanding of marketing processes & operating models
  • Good project management skills The ability to plan, execute, and oversee projects to ensure that projects are completed on time, within budget, and meeting the specified goals.
  • Additional skills:
  • Excellent oral and written communication skills
  • Proven success in navigating global matrixed environments and / or experience in client facing roles
  • Ability to work effectively in a remote, virtual, fast-paced & unstructured global environment

Additional Information:


  • An opportunity to work on transformative projects with key G2000 clients
  • Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
  • Ability to embed responsible business into everythingfrom how you service your clients to how you operate as a responsible professional.
  • Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
  • Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Our Company | Accenture

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Experience: Overall experience of 2+ years with at least 1 year of experience in the Banking/Fintech domains, delivering insights with a focus on designing & executing customer-centric initiatives.

Educational Qualification: Post-Graduation (Preferably MBA)

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About Company

Job ID: 145356699