GM Supply Chain - D2C - CTC upto 55 LPA

We are looking for an experienced GM – Supply Chain to lead and scale the end-to-end supply chain function for a fast-growing D2C brand. The role will be responsible for ensuring product availability, optimizing inventory, improving supply-chain efficiency, and building a scalable supply-chain ecosystem across procurement, demand planning, manufacturing, warehousing, distribution, marketplaces and quick-commerce channels.

The ideal candidate should have strong experience in a D2C, beauty, personal care, FMCG or consumer brands environment, with a track record of managing high-SKU businesses and rapidly changing demand.

Key Responsibilities

1. Supply Chain Strategy

• Develop and implement the overall supply-chain strategy aligned with business growth plans.
• Build scalable processes to support rapid business expansion across D2C, marketplaces, modern trade and quick-commerce.
• Identify opportunities to improve cost, service levels, speed and operational efficiency.
• Build and manage a robust supply-chain network across vendors, manufacturers, warehouses and logistics partners.

2. Demand Planning & Forecasting

• Own the demand planning and forecasting process across all channels.
• Develop SKU-level demand forecasts using historical sales, seasonality, promotions, launches and channel trends.
• Partner with Sales, Marketing, E-commerce and Finance teams to build accurate forecasts.
• Establish S&OP processes and drive alignment between demand and supply.
• Monitor forecast accuracy and continuously improve planning methodologies.

3. Procurement & Vendor Management

• Lead procurement planning for finished goods, raw materials and packaging, as applicable.
• Develop and manage strategic relationships with manufacturers, suppliers and vendors.
• Negotiate pricing, MOQ, payment terms, lead times and commercial agreements.
• Develop alternate suppliers and ensure business continuity.
• Monitor vendor performance on quality, cost, delivery and capacity.

4. Inventory Management

• Own inventory planning across warehouses and channels.
• Establish optimal inventory norms, safety stock, reorder points and ageing controls.
• Minimize stock-outs, excess inventory and dead stock.
• Drive inventory liquidation strategies for slow-moving and ageing SKUs.
• Improve inventory turns and working-capital efficiency.

5. Manufacturing & Production Planning

• Coordinate with contract manufacturers / third-party manufacturers for production planning.
• Ensure production capacity is aligned with forecasted demand.
• Monitor production schedules, batch sizes, lead times and OTIF performance.
• Ensure timely availability of products for new launches and promotional campaigns.

6. Warehouse & Distribution

• Manage 3PL / warehouse operations across multiple locations.
• Optimize warehouse capacity, processes and inventory movement.
• Drive improvements in order fulfilment, pick-pack-dispatch and OTIF performance.
• Manage primary and secondary distribution across channels.
• Identify opportunities to optimize logistics costs and delivery timelines.

7. E-commerce & Quick-Commerce Operations

• Ensure product availability across platforms such as Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto and Swiggy Instamart, as relevant.
• Manage inventory allocation across D2C, marketplaces and quick-commerce channels.
• Build replenishment mechanisms for dark stores / fulfilment centres.
• Improve fill rates and reduce lost sales due to inventory unavailability.
• Work closely with marketplace and commercial teams during major sales events and promotional periods.

8. Team Leadership

• Build, mentor and manage a high-performing supply-chain team.
• Define team structures, KPIs and performance metrics.
• Develop strong cross-functional collaboration with Finance, Sales, Marketing, E-commerce, Operations and Product teams.

Candidate Profile

• 10–15 years of experience in Supply Chain / Planning / Procurement / Operations.
• Experience in D2C, Beauty, Personal Care, FMCG, Consumer Brands or E-commerce preferred.
• Strong experience managing end-to-end supply chain.
• Should have handled high-SKU and fast-moving consumer products.
• Experience managing contract manufacturers / third-party manufacturers and suppliers.
• Strong understanding of demand planning, inventory management and S&OP.
• Experience with marketplaces and quick-commerce channels is highly desirable.

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