Job Title - Global Product Manager C&C (Coatings & Construction)
Years of Experience - 18 to 22
Location - Prabhadevi, Mumbai
Job Purpose -
To manage the Product portfolio and Profitability. Understanding the product profitability by Industry, Customer and SKU. Manage Product rationalization, specification changes and New product Introduction. Central coordinator for assigned segment for Market mapping, opportunity tracking, new product development & launch, market intelligence, Customer feedback, tracking competitor activity with a product portfolio approach. The job holder works as a bridge between regions & functions to facilitate cross-pollination of ideas & success stories to ensure faster horizontal replications globally. Also the Job holder need to work with different manufacturing plants to rationalize the product mix for better profitability.
Key Result Areas
1 - Develop Product Portfolio Strategy Focus products - Target segment Develop and implement global / regional strategies jointly with regional sales team, for enhancing growth of assigned products portfolio
- Develop a multiyear product plan that addresses industry, product segment and market needs.
- Partner with Regional teams to anticipate, understand and proactively manage changes in product life cycle to maximize profitability.
- Co-ordinate with global sourcing and operations and support for product and RM planning.
2 - Develop, collate, Track and utilize market intelligence for better decision making.
- Visit customers, their end customers, universities, R&D partners to gather changing needs of end customers.
- Plan and conduct segment and region specific secondary market research. Apply qualitative and quantitative techniques to interpret the data, formulate reports indicating recommendations based upon the research findings.
- Support business managers and provide insights for growth opportunities, product replication and new product launches.
- Conduct market intelligence research and benchmarking across segments and regions.
3 - Products - Pricing strategy
- Develop the Regional pricing strategy and communicate the Pricing guidelines to the Global and Regional Managers.
- Generate the price variance analysis on monthly basis and identify the Gap and implement the corrective action for better profitability. Also track the key Raw material price movements and communicate on monthly basis to the Sales team .
4 - New product launches and annual Revenue plan for New products.
- Understand the customer requirements
- Co-ordinate with SCM, R&D and planning teams for timely development and launch of new products.
- Define the annual plan for New products and communicate to the Regional team. Quarterly review on the New products pipeline projects with R&D. Work closely with R&D to align the external resources for core business growth.
5 - Development of product literatures & success stories and product promotion information
- Work closely with R&D team and end customers to identify critical Unique selling propositions and promote the same through technical literatures, presentations, leaf lets and success stories.
