Job Description:
Role Purpose:
Drive ETS's B2B growth strategy by executing channel marketing programs, partner enablement initiatives, and digital engagement campaigns across global markets, with a strong focus on priority markets. This role will ensure Partner Program Execution, localized marketing assets, and partner portal adoption to deliver incremental revenue and partner satisfaction.
Reports to: Global Sales and Channel Lead
Key Responsibilities
1. Channel Marketing Strategy & Execution
- Create and drive global B2B marketing campaigns priority regions by ensuring global consistency and local relevance.
- Develop partner marketing toolkits (social media, brochures, lead-gen kits).
- Manage joint marketing programs with strategic partners (co-op campaigns, MDF).
- Great balance between strategic thinking with experience and passion for hands on execution.
2. Partner Enablement & Engagement
- Drive adoption of Partner Portal features (voucher management, reporting, AI chat).
- Support Channel Enablement function with training programs (webinars, teacher certification, product workshops, teacher community engagement).
- Support Premium Partner Program execution for top-tier partners (Strategic, A, B).
3. Digital & CRM Activation
- Ensure seamless partner experience via CRM and portal integrations.
- Track partner engagement metrics (logins, campaign participation, NPS).
4. Analytics & Reporting
- Monitor ROI of channel marketing activities.
- Provide insights on partner performance and campaign effectiveness.
5. Cross-functional Collaboration
- Work closely with Sales, Marketing, Product and Regional Teams to align on goals.
- Support global campaigns with localized execution.
Required Experience and Skills:
- Education: MBA or equivalent in Marketing/Business.
- Experience: 8–10 years in channel marketing, partner programs, or B2B marketing (preferably in education, edtech, or SaaS).
Expertise in:
- Partner marketing and enablement.
- Digital marketing (social media, email, webinars).
- CRM tools and partner portals.
- Strong analytical skills and ability to measure marketing ROI.
- Excellent communication and stakeholder management skills.
- Familiarity with Study Abroad education ecosystem and global markets.
Preferred Attributes:
- Experience in global/regional roles with multi-country exposure.
- Ability to work in a matrix organization and manage multiple priorities.
- Creative mindset for campaign ideation and partner engagement.
KPIs
- Partner engagement score (portal adoption, training participation).
- Incremental revenue from co-marketing campaigns.
- Growth in Test Prep attachment rate and partner satisfaction (≥80%).
- Execution of localized campaigns within timelines and budgets.
Education and Experience
- Bachelor's degree in marketing, Business, or a related field (master's degree preferred).
- Minimum of 7+ years of experience in B2B channel marketing, preferably in the education sector.
- Proven track record of developing and executing successful channel marketing strategies.
- Experience in working at global or reginal level is a highly considered.
- Strong understanding of global education markets and trends.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Proficiency in marketing tools and platforms.
- Willingness to travel internationally as required.
