Role & Responsibilities
- Build and optimize AI-first content and data pipelines to improve visibility across LLM platforms
- Design and implement Generative Engine Optimization (GEO) strategies (next-gen SEO for AI search)
- Work on prompt optimization, retrieval structuring, and semantic ranking for AI systems
- Collaborate with marketing and product teams to ensure content is AI-consumable and discoverable
- Optimize structured and unstructured data for LLM ingestion (RAG pipelines, embeddings, metadata tagging)
- Analyze how AI systems surface content and continuously improve ranking signals within AI outputs
- Experiment with AEO (Answer Engine Optimization) techniques for direct answer-based discovery
- Monitor performance using AI analytics tools and refine strategies based on user query patterns
Ideal Candidate
- Strong GEO / AI Search Optimization / AI-Driven SEO Profiles
- Mandatory (Experience 1): Must have 3+ years of experience in SEO,Tech seo with 1+ years of experience in GEO or Tech GEO (AI/ML Engineering)
- Mandatory (Experience 2): Must have deep hands-on experience in SEO, AEO (Answer Engine Optimization), or emerging GEO (Generative Engine Optimization), including content ranking, keyword/query optimization, or search visibility strategies
- Mandatory (Experience 3): Exposure to AI/LLM ecosystems such as ChatGPT, Google Gemini, or similar platforms, including understanding of how responses are generated and ranked
- Mandatory (Experience 4): Experience working on content optimization, structured data, metadata tagging, or semantic search systems to improve discoverability
- Mandatory (Skills 1): Strong understanding of SEO fundamentals and evolution towards GEO / AI Search Optimization
- Mandatory (Skills 2): Hands-on exposure to prompt engineering, embeddings, vector search, or RAG-based systems
- Mandatory (Skills 3): Ability to analyze user search/query behavior and optimize content accordingly for AI engines
- Mandatory (Skills 4): Understanding of content structuring for AI consumption (schema, context building, knowledge representation)
- Mandatory (Education): MBA in Marketing OR BE/BTech in IT / Information Science / AI / ML or related fields
- Mandatory (Company): Candidates from Digital-first companies, consumer tech, fintech, SaaS, or marketing agencies with strong exposure to search/content optimization
- Mandatory (Note): This is not a traditional SEO-only role. The client is looking for candidates who understand the shift from SEO AEO GEO, combining AI + content + search optimization
- Preferred (Skills): Experience with AI content tools, LLM APIs, or analytics platforms, exposure to growth marketing, performance marketing, or product-led growth, understanding of AI evaluation metrics and ranking signals
- Preferred (Colleges): Tier 2 / Tier 3 colleges with strong practical experience
Perks, Benefits and Work Culture
Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India's most diversified Non-banking financial companies, and among Asia's top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we're present in India.
