General Manager Sales(real Estate)

Job Title: General Manager Sales(real Estate)

Company: The House of Abhinandan Lodha

About Us:

The House of Abhinandan Lodha (HoABL) was founded in 2020, is India's largest branded land developer, revolutionising real estate transactions through security, technology, transparency, and convenience. HoABL specialises in branded plots, offering a completely hassle-free virtual experience (i.e. selling land to its customers without any physical interaction with them) which is a first in India and probably even globally, while also pioneering the democratisation of land ownership by making this asset class accessible to a wider base of aspiring buyers across the country.

In just five years, HoABL has sold about 12 million sq.ft. of developed land—all without meeting a single customer face-to-face and ahead of promised timelines—and has around 30 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, and Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.

With plans to be in 48 cities nationwide, HoABL is tapping into the growing demand for plotted developments driven by existing and upcoming infrastructure projects and the appeal of tourist destinations. HoABL's customer base of over 6,000 investors spans 27 countries, 23 states, and 107 cities—including India's top metros and international hubs such as New York, London, Singapore, Dubai, Sydney, Tokyo, and Toronto—underscoring the company's scale, trust, and credibility in the land ownership space. The majority of HoABL's customers are salaried professionals (45%) largely CEO's and CXO's, independent professionals (20%), with the balance comprising entrepreneurs and business owners—reflecting a diverse yet aspirational customer profile.

Positioning itself as a tech company within the real estate sector, HoABL is a business built from scratch and unlike many new-age start-ups, HoABL has never incurred a loss nor engaged in cash burning.

HOABL has also recently forayed into Vertical Real Estate Development in Mumbai with two marquee projects in South Mumbai and one with Mittal Builders the North Mumbai totalling the commitment to 3.1mn sqft.

About the Role

Key Responsibilities

As a Channel Sales Team Lead, you will drive business growth by managing a team of Sales Managers and scaling a high-performing channel partner ecosystem. You will ensure strong sourcing pipelines, faster closures, and consistent team performance.

Key Responsibilities:

• Channel Strategy & Growth:
• Build and expand channel partner network for sustained lead flow
• Drive market penetration across assigned territories
• Own micro-market strategy, pricing insights, and competitor benchmarking

• Sales Operations & Governance
• Oversee end-to-end sales funnel across your team
• Ensure CRM discipline, lead hygiene, and forecasting accuracy
• Monitor funnel metrics and reduce sales cycle timelines

• Team Leadership
• Manage and mentor Sales Managers (Sourcing & Closing roles)
• Drive performance reviews, target tracking, and capability building
• Coach teams on negotiation, consultative selling, and closures

• Channel Relationship Management
• Build long-term relationships with top brokers, IPCs, and partners
• Design incentive programs and engagement strategies
• Improve partner retention and wallet share

What You Bring:

• 8- 12 years of experience in channel sales / real estate sales
• Prior experience managing sales teams
• Strong leadership and stakeholder management skills
• Data-driven approach to sales and funnel management

Success Metrics:

• Team revenue and booking targets
• Team conversion ratios and pipeline health
• Partner productivity and retention
• Forecasting accuracy and sales cycle efficiency