General Manager of Sales

We are hiring for one of India's leading AgriTech companies, working at the intersection of agriculture, dairy and farm mechanisation. The company is building solutions across silage, agricultural machinery and allied farm solutions, with a strong focus on enabling farmers and dairy businesses through technology, mechanisation and organised distribution.

About the Role

We are looking for a General Manager – Sales to lead and scale the company's Agricultural Machinery and Silage businesses.

The role will be responsible for driving overall sales growth, expanding dealer and distributor networks, developing institutional business, strengthening rural market penetration and leading a high-performing sales organisation.

The ideal candidate will have 10–15 years of experience across farm equipment, tractors, agricultural machinery, silage, cattle feed, agri-inputs or allied sectors, with at least 5 years in a senior sales leadership role.

What You Will Drive

• Overall sales strategy and business growth across Machinery & Silage
• Expansion and management of dealer/distributor networks
• Rural, semi-urban and dairy-market penetration
• Institutional sales across dairy farms, contractors, FPOs and large farmers
• Development of silage demand and contractor-led business models
• Leadership of regional and field sales teams
• Sales forecasting, collections, working capital and P&L ownership
• Market development through dealer meets, farmer engagements, demonstrations and product launches

What We're Looking For

• 10–15 years of relevant sales experience
• Experience in Farm Equipment / Tractors / Agri Machinery / Silage / Dairy Feed / Fodder / Agri Inputs
• Minimum 5 years in a leadership role such as AGM / DGM / Regional Head or equivalent
• Proven experience in dealer appointment and channel expansion
• Strong multi-state sales and rural distribution experience
• Exposure to P&L ownership and commercial management
• Strong team leadership and business-development orientation

Relevant backgrounds: Farm Equipment | Tractors | Agricultural Machinery | Silage | Dairy/Fodder Solutions | Agri Business | Rural Distribution