Role Purpose
The General Manager Marketing will be responsible for driving
lead generation, brand growth, digital marketing, pre-sales efficiency, and campaign execution for drone sales and drone academy admissions.
This role is execution-heavy and requires strong ownership of
marketing operations, inside sales performance, and revenue-linked marketing outcomes.
Key Responsibilities
- Develop and execute annual & quarterly marketing plans
- Drive qualified lead generation for Drone Sales & Academy
- Optimize CPL, CAC, and conversion rates
- Manage digital marketing, SEO, and social media growth
- Execute B2B/B2C campaigns and track ROI
- Drive content and influencer marketing initiatives
- Lead trade marketing activities like demos and expos
- Manage pre-sales and tele-calling team performance
- Ensure CRM discipline and pipeline tracking
- Manage team performance and conduct trainings
- Handle cross-functional initiatives and budget tracking
Key Performance Indicators (KPIs)
- Qualified leads generated
- CPL & CAC optimization
- Conversion rates
- Website traffic & engagement
- Campaign ROI
- CRM adherence
- Tele-caller productivity
- Pipeline health
- Revenue contribution from marketing
Candidate Profile
Skills Required
- Strong execution mindset (not just strategy)
- Data-driven decision making
- CRM and marketing tools expertise
- Team handling and leadership
- Understanding of rural/agri markets is a big plus
Preferred Background
- Experience in:
- Agri-tech / Farm equipment / Rural distribution
- Drone / emerging tech / training businesses
- Proven track record of scaling lead generation and conversions
Requirements
- 1015 years in Marketing
- Experience in performance marketing and inside sales
- Strong execution and data-driven mindset
- Team handling experience
- Exposure to agri/rural markets preferred
Why Join Marut Drones
Be part of a fast-growing agri-tech company transforming agriculture through drone technology. Lead high-impact initiatives and build scalable growth engines across India.
