About Krisala Developers
Krisala Developers is one of Pune's fastest-growing real estate developers, known for delivering thoughtfully designed residential, commercial, township and plotted developments. Built on a foundation of quality, innovation, customer-centricity, and timely delivery, Krisala is rapidly expanding across Pune and Maharashtra with a vision to redefine urban living through landmark projects.
Join Us in Building the Future of Real Estate
At Krisala Developers, we foster a culture of ownership, collaboration, and continuous growth, empowering our people to create meaningful impact while building rewarding careers.
Job Title – General Manager – Marketing
Location – Nagpur
Job Description:
We are looking for an experienced and result-oriented General Manager - Marketing to lead the marketing function for our upcoming projects. The role will be responsible for project positioning, brand strategy, demand generation, digital marketing, ATL/BTL, launch campaigns, lead generation and marketing ROI. The ideal candidate should combine strong real estate marketing expertise with a sharp understanding of sales and customer acquisition.
Roles & Responsibilities:
- Develop and execute the overall marketing strategy for the plotted development project.
- Develop and execute 360° marketing strategies across digital, ATL, BTL, OOH, events, activations, PR, social media, and other relevant channels to drive brand visibility, qualified lead generation, and project sales.
- Drive project positioning, pre-launch, launch and post-launch marketing campaigns
- Generate qualified leads and work closely with Sales to improve site visits and conversions
- Manage marketing budgets, agencies, media planning and campaign ROI
- Develop customer-centric communication highlighting location, investment potential, connectivity and project USPs
- Track market trends, competitor activity, customer insights and campaign performance
- Drive channel-partner marketing initiatives, broker meets and project activation programs
- Lead and manage internal marketing teams and external creative, media and digital agencies
- Establish and monitor key marketing metrics including CPL, CPQL, site visits, conversions and cost per booking
Must-Have Skills:
- Strong experience in Real Estate Project Marketing and Launches
- Proven expertise in 360° marketing, digital/performance marketing, lead generation, and integrated campaign management
- Strong understanding of ATL, BTL, OOH, events and ground activations
- Experience managing marketing budgets and agencies
- Strong understanding of marketing-to-sales funnel and ROI-driven marketing
- Excellent market intelligence, communication and stakeholder management skills
- Strong leadership and team-management capabilities
Preferred Skills:
- Experience in plotted development, township or large-scale residential projects
- Prior experience in the Nagpur real estate market
- Experience handling project launches and high-volume lead-generation campaigns
- Strong understanding of customer acquisition and sales conversion
- Experience working closely with senior sales leadership
Educational Background:
- MBA/PGDM in Marketing preferred
- Graduate/Postgraduate in Marketing, Business Administration, Mass Communication or a related discipline from an AICTE-approved and/or UGC-recognized institution
Why Join Krisala Developers
- Opportunity to work with one of Pune's fastest-growing real estate developers
- Collaborative and growth-oriented work culture
- Group Health Insurance Coverage
- Group Term Life Insurance
- Personal Accident Insurance Coverage
- Provident Fund & Statutory Benefits
- Leadership exposure and career advancement opportunities
- Opportunity to contribute to landmark residential, commercial and township developments
Interested
If you're looking to be part of a growth-driven organization that values innovation, ownership, and excellence, we'd love to hear from you.
